Senior Data Insights Consultant (Austin)

Senior Data Insights Consultant

Do you have strong data and analytical skills? Can you identify, build, and apply data models to support marketing insights? Would you like an exciting job with plenty of opportunity to grow? Then you might be the Senior Data Insights Consultant we are looking for!

What Will Your Day Look Like?

As our new Senior Data Insights Consultant, you will join our growing Business Insights team. Here, you will provide your data skills and business knowledge to support our clients in making data-driven decisions to improve their digital communication. This entails designing and specifying data solutions and data integrations for various campaign platforms.

More specifically, your tasks will include :

• Identifying and designing value-adding insights solutions, leveraging data to optimize communication strategies.
• Interpreting business requests and clarifying data requirements.
• Assisting and advising on data models and scoping of new projects.
• Providing answers and insights to business-related questions via automated reporting solutions as well as ad-hoc data analyses.
• Analysing client prospect and customer data gleaning insights informing experience, content and performance optimizations.
• Collaborating with highly skilled specialists including Account Managers, Architects, Developers, Creatives, Strategists, Data Scientists and Marketing Operation experts to service our clients coherently.
• Translate complex data (statistical, predictive, customer) into clear, actionable business recommendations for marketing and CRM.
• Design and manage robust measurement frameworks, including attribution and in-market testing.
• Bridge technical analytics with business strategy, driving roadmaps for customer data and audience planning.
• Familiarity with multi-touch attribution approaches and techniques involving a range of paid and owned channels.

Who Are You Going To Work With?

You will join a team of hands-on Data Analysts, Data Scientists, Consultants, and Data Engineers who are passionate about bringing value and knowledge from data. We are all about unlocking insights from data through analytics and making that insight applicable in 1 : 1 data-driven communication and CRM. Your work will always be firmly anchored in data in a cross-disciplinary setting, collaborating closely with highly enthusiastic experts.

What Do You Bring To The Table?

As a person, you are outgoing and love being part of interdisciplinary projects and solutions. You are eager to learn and quick to understand the complexity of high-tech dialogues and solutions.

Furthermore, you have :

A Leader In Personalized Customer Experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the worlds most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A Global Network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.