PPC Specialist (Rochester)

PPC Specialist Job Duties : Meet client goals through end-to-end paid media initiatives

Plan, develop, and implement, manage, and optimize comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads via various paid search engine marketing platforms including but not limited to : paid search, remarketing, display, and video campaigns

Manage and optimize paid social campaigns on Facebook and LinkedIn

Communicate with clients, discuss strategy, create and present monthly reports

Take responsibility for all client deliverables and PPC results

Spec A / B tests and landing pages

Write engaging ad copy for Google, Facebook and LinkedIn ads

Perform comprehensive keyword and competitor research

Spec enticing display and Facebook / LinkedIn ad creatives

Analyze performance and come up with strategies to improve campaigns and conversion rates

Keep up to date with paid media best practices, bid management systems, keyword development tools, and industry research

Achieve targeted ROI on a monthly basis

Continuously monitor, identify and improve all three components of the Google Ads Quality Score : Ad Relevance, Expected CTR, and Landing Page Experience

Ensure keyword targets, landing page content, and text ad copy are all in close alignment and optimized

Always keep the clients' best interest at heart even if that means telling them that PPC is not how they should invest their budget

Treat our company and our clients' companies as if they were your own