Marketing Manager Job at CVS Health in Hartford

Overview

CVS Health Marketing Manager – Dental, Vision, and Voluntary (DVV) benefits portfolio & Student Health. This role will lead the development and execution of marketing tactical plans, support hands-on project execution to drive awareness, engagement, and growth across multiple market segments (small group, middle market, national accounts). The ideal candidate is a collaborative marketer with a strong understanding of the healthcare benefits landscape and experience managing cross-functional initiatives.

Key Responsibilities

Strategic Planning

Contribute to annual marketing planning and roadmap development for DVV & Student Health.

Support the creation and refinement of go-to-market strategies and value propositions.

Participate in leadership check-ins and cross-functional alignment meetings.

Leverage market research and competitive insights to inform strategy and messaging.

Marketing Execution & Content Development

Develop creative briefs and manage end-to-end production of marketing assets (e.g., flyers, sell sheets, digital content).

Coordinate with internal teams, agencies, and vendors to ensure timely delivery and brand alignment.

Maintain and update marketing materials in response to compliance or product changes.

Support onboarding and open enrollment communications in collaboration with vendors.

Project & Operations Management

Maintain asset inventories and shared repositories (e.g., Highspot).

Track project timelines, deliverables, and performance metrics.

Ensure consistent messaging across all channels and touchpoints.

Qualifications

Required

5+ years of experience in marketing, preferably in healthcare, insurance, or employee benefits.

Proven ability to manage complex projects across multiple stakeholders and product lines.

Strong communications skills with the ability to create and deliver updates to executive leaders.

Experience with digital marketing platforms, creative production, and vendor management.

Strategic mindset with the ability to execute tactically.

Preferred

Familiarity with DVV product lines and the Aetna ecosystem.

Experience supporting B2B marketing efforts.

Comfort working in a matrixed organization with shifting priorities.

Education

Bachelor’s degree in Marketing, Communications, or related field.

Details

Anticipated Weekly Hours : 40

Employment Type : Full time

Pay Range : $54,300.00 - $159,120.00 per year

Benefits

Comprehensive benefits including medical plan options, 401(k) with company matching, and employee stock purchase plan.

No-cost programs for wellness, counseling, and financial coaching.

Additional benefits addressing diverse needs including paid time off, flexible schedules, family leave, and tuition assistance.

This position may be eligible for a CVS Health bonus, commission or short-term incentive program in addition to base pay. Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

Note

Seniority level : Mid-Senior level

Job function : Marketing and Sales

Industries : Hospitals and Health Care

Eligibility and application deadlines : We anticipate the application window for this opening will close on 10 / 11 / 2025.

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