Performance Marketing Manager - Hybrid (Atlanta)

Performance Marketing Manager - Hybrid

Be Part of the Future of Sleep! At Serta Simmons Bedding (SSB), we're more than a mattress company, we're a leading global sleep company with a mission to help people sleep better so they can live healthier lives. With a 150-year heritage in delivering industry-leading sleep solutions, we own iconic brands including Serta, Beautyrest, Simmons, and Tuft & Needle.

The SSB Performance Marketing Manager is a results-oriented and analytical role responsible for driving new customer acquisition and revenue growth through the development and execution of performance marketing strategies across various digital channels.

As the Performance Marketing Manager, you will own the strategy, execution, and optimization of paid marketing channels with a strong focus on new customer acquisition and revenue growth. You will also closely analyze paid media performance, looking at traffic, ROAS, AOV and CVR KPIs. You'll lead digital campaigns across paid search / shopping, paid social, programmatic, and affiliate channelscontinually testing, learning, and iterating to improve performance. You'll work collaboratively across the ecommerce, finance, brand, and creative teams to ensure strategic alignment and maximize impact.

You'll also be responsible for guiding agency partners to consistently produce high-performing, innovative workmotivating them to think creatively, push performance forward, and deliver business results.

About Us : Serta Simmons Bedding (SSB) is one of North America's oldest and largest bedding manufacturers, the company behind the Serta, Beautyrest, Simmons, and Tuft & Needle brands. Our vision is to be the industry's most trusted leader in sleep by providing people with the highest quality and most innovative sleep solutions so that they can live healthier lives. At Serta Simmons Bedding, we dare to dream and work differently. We're proud to be one of the largest bedding manufacturers in North America.

When you join our company, you become part of winning team that is excited and committed to helping our customers get a good night's sleep. Fueled by care for our people and their safety, we provide inspiring career opportunities, competitive benefits, and employee perks, and most importantly, the chance to make a positive impact in the lives of our customers.

We're seeking a data-driven Performance Marketing Manager to scale our customer acquisition efforts and drive the next chapter of our growth in a nimble, fast-paced environment where ideas are quickly tested, and wins are celebrated.

What You'll Do

Strategy & Planning

• Develop and lead a performance marketing strategy to drive profitable new customer growth across Serta and Tuft & Needle.
• Build forecasts, budgets, and KPI targets focused on ROAS, AOV, and Conversion Rate.
• Partner closely with ecommerce, finance, brand, and creative teams to align on business objectives and campaign execution.

Channel Management

Analytics & Optimization

What You'll Do Cont'd

Agency & Vendor Management

Team Collaboration & Cross-Functionality

Reporting

How You'll Do It

What You'll Bring

Additional Requirements :

Why work at Serta Simmons Bedding?

When you join SSB, you become part of a winning and diverse team that is excited and committed to helping people get better sleep. We provide inspiring career opportunities, competitive benefits, employee perks, and the chance to be part of the future of sleep.

Benefits and Perks (USA, Salary non-union- optional) :

Employees are required to comply with COVID policies established by a vendor or customer. It is our policy to abide by all federal, state, and local laws prohibiting employment discrimination, with respect to all terms and conditions of employment, based solely on a person's race, color, religious creed / religion, sex (including sexual orientation, or