Senior Product Manager II - Ad Performance

Job Description

Technology is at the heart of Disney’s past, present, and future. Disney Entertainment and ESPN Product & Technology is a global organization of engineers, product developers, designers, technologists, data scientists, and more – all working to build and advance the technological backbone for Disney’s media business globally.

The team marries technology with creativity to build world-class products, enhance storytelling, and drive velocity, innovation, and scalability for our businesses.We are Storytellers and Innovators. Creators and Builders. Entertainers and Engineers. We work with every part of The Walt Disney Company’s media portfolio to advance the technological foundation and consumer media touch points serving millions of people around the world.

Here are a few reasons why we think you’d love working here :

Building the future of Disney’s media : Our Technologists are designing and building the products and platforms that will power our media, advertising, and distribution businesses for years to come.

Reach, Scale & Impact : More than ever, Disney’s technology and products serve as a signature doorway for fans' connections with the company’s brands and stories. Disney+. Hulu. ESPN. ABC. ABC News…and many more. These products and brands – and the unmatched stories, storytellers, and events they carry – matter to millions of people globally.

Innovation : We develop and implement groundbreaking products and techniques that shape industry norms, and solve complex and distinctive technical problems.

Ad Platforms is responsible for Disney’s industry-leading ad technology and products – driving advertising performance, innovation, and value in Disney’s sports, news, and entertainment content, across all media platforms.

As a Senior Product Manager II within the Ad Platform technology team at DE&ET, you will be a part of the Ad Decisioning responsible for leading the product strategy, business, and functional requirements that help us select the right ads for the right user at the right time. Through experimentation and performance analysis, this opportunity centers innovating our yield optimization approach to maximize impactful outcomes for advertisers. Ideal candidates have an extensive track record in successfully launching products in the domain of advertiser performance optimization.

Responsibilities and Duties of the Role :

Define compelling product strategy, roadmap, prioritization, rooted in strong rationale and KPIs across Disney’s proprietary ad decisioning domain.

Drive consensus and communication around a shared product vision, KPIs and prioritized roadmap across a diverse set of senior stakeholders across Product, Sales, Engineering, Operations, and Finance / Accounting

Ensure high bar technical execution serving as a key voice in relevant product and engineering ceremonies including backlog grooming, sprint planning, demos, and launch.

Collaborate seamlessly with senior research engineering and analytical leaders to relentlessly ideate, test, and ship iterative enhancements to our suite of algorithms.

Basic Qualifications :

Bachelor’s degree in relevant field of study, and / or equitable work experience

7+ years of product management experience in an enterprise environment

Experience launching performance optimization algorithms towards primary KPIs managing opportunity costs.

Highly truth-seeking and effective in selecting of north star KPIs, assessing authenticity of analyses, and testing rationale of data narratives to surface effective next-steps.

Ability to distill desired outcomes into yield principles that optimize ad decisioning across various advertising demand channels.

Unwavering bias for execution and impeccable follow-through.

Highly articulate with penchant for summarizing nuanced myriad into essential takeaways.

Ability to influence, collaborate, and deliver solutions in a fluid environment across a diverse set of technical and non-technical stakeholders.

Qualifications :

Masters Degree in a related field, and / or related certification / s

Prior experience on ad platforms focused on optimizing video ads towards advertising objectives and outcomes.

Prior experience in video advertising yield optimization, pacing, selection, and / or ad ranking

Familiarity in experimentation lifecycle including exploration / sequencing strategy, effective treatment & control definition, communicating results, and production rollout.

#DISNEYTECH

The hiring range for this position in Los Angeles, CA is $152,200 to $204,100 per year, in Seattle, WA and New York, NY is $159,500 to $213,900 per year, and in San Francisco, CA is $166,800 to $223,600 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and / or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and / or other benefits, dependent on the level and position offered

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