Manager, Email Marketing & Personalization

Job Description

Job Description

Salary : $100,000 - $110,000

ABOUT NYC TOURISM + CONVENTIONS

New York City Tourism + Conventions is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. NYCtourism.com is the official website of New York City reaching visitors when in their trip-planning stages and making sure they experience all that the City should offer during their trips. NYCtourism.com is also the home of key marketing programs including NYC Restaurant Week, Broadway Week and more.

POSITION SUMMARY :

As the Manager, Email Marketing & Personalization at NYC Tourism + Conventions, you will lead the channel strategy, execution, and optimization of our email marketing programs. This role is responsible for driving consumer engagement, retention, and revenue growth through personalized, data-driven email campaigns that span the entire consumer journey. The ideal candidate is both creative and analytical, with experience in segmentation, automation, A / B testing, and campaign optimization to maximize both lifetime value (LTV) and personalized experiences. This role is an exciting opportunity to shape and elevate the email marketing function at NYC Tourism, driving both acquisition and retention through innovative and data-driven email strategies. This is a high-impact, cross-functional role requiring strategic thinking, precision, and a passion for connecting audiences to NYC.

RESPONSIBILITIES :

Email Program Ownership

• Lead the development and execution of a comprehensive email marketing strategy across B2B and B2C, including batch campaigns, trigger-based emails, and lifecycle journeys
• Manage the full campaign lifecycle : content calendar planning, briefing, creative review, QA, deployment, reporting, and optimization
• Collaborate across teams (editorial, UX, media, partnerships, events, sales) to ensure email supports business and marketing goals

Personalization & Data Strategy

Optimization & Performance

Platform & Vendor Management

Collaboration & Leadership

QUALIFICATIONS :

Pluses

We offer a competitive benefits package including :

Applicants for this position must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

NYC Tourism + Conventions Commitment to Diversity,Equality and Inclusion

Here at NYC Tourism + Conventions we are an equal opportunity employer, committed to our diversity and inclusiveness. We provide equal work opportunities for all and prohibit discrimination and harassment of any type. All qualified applicants will be considered without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.

If you need reasonable accommodation for any part of the application process because of a medical condition or disability, please send an email to HRCulture@nyctourism.com let us know the nature of your request.

If you think you might thrive in this environment, we would love to hear from you!

EOE