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Paid Search Manager
Paid Search ManagerVirtualVocations • Springfield, Massachusetts, United States
Paid Search Manager

Paid Search Manager

VirtualVocations • Springfield, Massachusetts, United States
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A company is looking for a Paid Search Manager to own and scale their paid search strategy across Google Ads and Microsoft Ads.

Key Responsibilities

Own and scale the paid search strategy, driving qualified pipeline growth across three business verticals

Manage daily campaign operations, including keyword research, ad copy, bid strategy, and performance optimization

Develop and execute a continuous testing framework to identify optimization opportunities and improve campaign performance

Required Qualifications

3+ years of hands-on paid search experience in high-growth B2B companies managing budgets of $200K+ per month

Deep expertise in Google Ads and Microsoft Ads platforms

Strong analytical skills with the ability to manipulate and analyze data using Excel / Google Sheets or SQL

Strong project management skills to handle multiple priorities across different segments and stakeholders

Data-driven decision-making approach focused on testing and continuous optimization

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Manager Paid Search • Springfield, Massachusetts, United States

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