A company is looking for a Senior Demand Generation Manager to lead its demand generation strategy and drive acquisition and pipeline creation.
Key Responsibilities
Develop and manage the demand generation strategy and campaign calendar to meet growth and pipeline targets
Build, launch, and optimize multi-channel campaigns, including email, paid, and events
Collaborate with sales to ensure campaign alignment and manage lead-scoring and nurturing programs
Required Qualifications
7+ years of experience in demand generation, growth marketing, or performance marketing
Bachelor's degree required
Proven track record of building and scaling multi-channel campaigns that drive revenue
Experience marketing to mid-market and enterprise companies
Strong understanding of ABM, lead nurturing, and marketing automation tools
Demand Generation Manager • Manchester, New Hampshire, United States