Social Media Content Strategist Job at backdrop.com in El Segundo

Overview About Us : At the crossroads of innovation and entertainment, our portfolio of powerhouse brands includes Abacus Brands (immersive educational toys), Backdrop.com (events + content creation), DIALED (cognitive-enhancing gummies), and the Steve Rad personal brand. We’re building culture-driven content and we’re looking for a Social Media Content Strategist to join the mission.

About The Role We’re looking for a Social Media Content Strategist who owns the why, what, and how of content across brands. Deeply understands platform behaviors, trends, and audience psychology. Creates content strategies that increase reach, retention, and revenue across multiple brands, channels, and campaign initiatives.

Responsibilities Build and lead platform-specific content strategies for TikTok, Instagram, YouTube Shorts, LinkedIn, and more

Conduct research, competitive analysis, and trend forecasting to develop innovative campaign ideas

Write creative briefs, hooks, scripts, captions, and CTA language

Collaborate with the video, creative, and paid media teams to bring strategies to life

Track advanced metrics : watch time, CTR, scroll-through rate, retention, audience growth

Refine messaging and creative direction based on real-time data

Lead campaign brainstorms and present strategy decks to internal stakeholders and partners

Test and iterate on content types to unlock new growth levers

What You Bring 3–5+ years of experience in social media coordination, content management, or agency account management

Excellent organization and communication skills

Platform fluency (but not expected to lead creative or performance strategy)

Strength in time management and execution oversight

We truly feel that happy employees make the best employees! That is why we offer competitive wages and room for advancement as we grow.

Competitive pay and opportunity for growth within the company

401(k) options

Exciting startup environment

Paid vacation and sick days

Ability to contribute, collaborate and be part of a growing company

A professional, yet fun culture where you are valued

The opportunity to shape the social voice of leading brands.

To Apply Submit your resume and a short cover letter telling us why this role has your name on it.

Employment details : Full-time position in a dynamic environment. We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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