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Divisional Social Media Specialist

Divisional Social Media Specialist

The Salvation Army USA Central TerritorySouthfield, MI, United States
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Position Summary : The position of Divisional Social Media Specialist is to raise funds digitally through social media fundraising and raise awareness of The Salvation Army, its programs and services. This position is responsible for managing the Great Lakes Division social medial platforms to increase engagement, visibility and community growth across the division, by emphasizing storytelling, trend awareness, and digital community building. This role also assists the corps locations throughout the division with their social media strategy and provides monthly evergreen posts for their social media channels. This position reports to The Salvation Army Divisional Headquarters located in Southfield, Michigan.

Essential Responsibilities :

  • Develop and implement social media strategies aligned with divisional goals to increase the number of donations, volunteers and advocates
  • Create, schedule, and publish posts, reels, stories and videos across social media platforms
  • Manage content calendars for consistent posting and share calendar with divisional and corps leadership it least two weeks before the posts go live
  • Monitor engagement, respond to comments, and grow community interactions on divisional social media platforms
  • Provide live coverage of major events on social media platforms
  • Ensure social media marketing message is conveyed clearly and delivered properly to donors and volunteers
  • Track analytics and adapt strategy to increase reach and engagement and other key performance indicators
  • Work with Creative Services Manager, Digital Marketing Specialist and Website Content Creator to ensure all assets needed for social media are completed
  • Gather stories from all corps throughout the division by visiting corps, hosting virtual interviews through teams or speaking on telephone
  • Proofread posts for clarity, grammar, and spelling before sending to supervisor for approval
  • Stay up to date on social media marketing best practices
  • Create Classy donation forms for social media posts with source code tracking
  • Occasional travel to events and corps locations
  • Perform additional duties as assigned

Qualifications :

Education / Experience :

  • Bachelor's degree in digital marketing, digital media, marketing or communications, or any equivalent combination of training and experience which provides the required knowledge, skills, and abilities
  • 2+ years of email marketing or digital fundraising experience
  • Non-profit experience is desired but not required
  • Photography and graphic design skills are a plus

    • Skills, Knowledge & Abilities :

  • Website design, content creation, and non-profit fundraising skills
  • Video editing experience
  • Interpret complex content for general audiences
  • Ability to lay out web pages with the user / client audience in mind
  • Ability to maintain many simultaneous projects, set and deliver upon realistic timelines, work as a team and with autonomy
  • Ability to train and teach others basic content management system skills
  • Excellent verbal and written communication skills
  • Excellent organizational skills, detail-oriented

    • Computer Skills :

  • Proficient in Microsoft Office 365
  • Must have an intermediate (or better) understanding of Meta Business Suite
  • Canva, Adobe Illustrator / Photoshop, and video editing tools experience required
  • Strong writing, editing, and visual storytelling skills
  • Familiarity with social media scheduling (Sprout, Gain, Hootsuite) and analytics platforms.
  • Experience with Classy or GoFundMe Pro a plus
  • Knowledge of Social Media reporting (Sprout Social, Hootsuite) and Adobe or Google Analytics and make efficient recommendations based on data

    • Certificates and Licenses :

  • Complete Safe From Harm training, and keep current as needed.
  • Must have and maintain a current valid driver's license and pass the Salvation Army Motor Vehicle Record check (MVR).
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    Social Media Specialist • Southfield, MI, United States

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