Senior Director - Search Engine Marketing and Digital Advertising

Senior Director - Search Engine Marketing and Digital Advertising

Senior Director - Search Engine Marketing and Digital Advertising

TransPerfect, the world’s largest provider of language and technology solutions for global business, is seeking a results-driven, resourceful, and visionary Senior Director – Search Engine Marketing (SEM) and Digital Advertising to lead the creation of an in-house SEM and digital advertising function within the MarComm department. Structured like an internal performance marketing agency, this team will combine existing and net new resources to deliver scalable, measurable, and efficient search and performance strategies across all divisions of the TransPefect Global Group. Your primary mission – as the leader of this team – will be to deliver high performance in the areas of brand awareness and qualified lead generation through effective strategy and execution.

This role works closely with stakeholders across leadership, corporate marketing, sales, production, and vendors, always providing best-in-class service levels – faster, smarter, and more cost-effectively than any agency could deliver, all while being held accountable at the same level that a third-party agency would be (where contract renewal depends on results and performance). Internal partnerships and teamwork are critical as this group will be responsible for supporting successful programs across all company divisions, verticals, and products.

Key Responsibilities :

• Build and lead TransPerfect’s in-house SEM team as a strategic center of excellence.
• Define the internal agency model, including intake process, SLAs, workflow, and campaign reporting standards.
• Serve as senior strategist and internal thought leader on paid search and digital advertising best practices, platform trends, and measurement models.
• Lead quarterly performance reviews and SEM opportunity briefings across business units.
• Develop high-trust, high-transparency relationships with key executive stakeholders and vertical / divisional leaders

Campaign Development & Execution

Performance Management & Optimization

Cross-Team Partnership & Enablement

Requirements :

Why TransPerfect?

This role is an opportunity to lead SEM transformation at one of the world’s largest providers of language and content solutions. You’ll have the autonomy and support to build something from the ground up, work across business lines, and drive measurable impact at a global scale—all while eliminating external agency reliance and leveling up our internal SEM capability. As a privately held company, TransPerfect is an ideal workplace for entrepreneurial, opportunistic, growth-minded individuals who aren’t afraid to take risks and can succeed in a non-standard environment.

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Industries

Translation and Localization

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