Senior Media Marketing Manager

We are accepting applicants from CT, FL, MN, NC, OH, TX The Senior Media Marketing Manager is a role that encompasses Strategy, Execution and Management that will be hands-on to develop, plan and buy traditional and digital media plans.

You come with a heavy amount of traditional media & event sponsorship execution which requires solid project management skills.

As a strategic marketing and client communication guru on the team, you will be entrenched in your clients’ businesses and their campaigns.

You will lead your clients’ campaign strategy, develop relevant media / marketing plans, and drive campaign optimizations across multiple channels to meet goals and objectives.

Responsibilities :

• Immerse yourself in your clients’ business and key objectives to inform their media and marketing strategy.
• Lead the Mediate.ly campaign team in executing on that strategy to meet campaign goals.
• Plan, negotiate and buy local and national digital and traditional media for your clients’ media campaigns.
• Internal team will buy and manage PPC, Paid Social, Programmatic.
• This role will direct media mix within the plan.
• Use media planning tools—Mediaocean, Scarborough, SQAD, Nielsen, Roku—and other industry research and client’s historical campaign data to develop media plans.   Work with and provide clear direction to your Campaign Specialists on media plan development and tactical execution of digital media by channel.
• Serve as a resource for Specialists for advice and counsel.
• Must be able to connect the offline and online media channels to build and present cohesive media plans.   Work with Analytics and Traffic Ops to ensure proper campaign setup and tracking.
• Quality control is a must.
• Oversee flighting and budget management for your campaigns.
• Recommend changes as necessary to meet overall goals.
• Lead communication with your clients, ensuring white glove service with deep knowledge of their industry, business, and active campaigns.
• Lead weekly reporting call with client, highlighting key insights, recent optimizations, and recommended actions.
• Keep on top of industry news and develop POVs to communicate relevant updates to the team / clients.
• Engage with media vendors on a regular basis.  Grow assigned accounts through successful leadership and strategic recommendations.

Anticipate and navigate around potential pitfalls and know when to escalate issues This position is client-facing  Qualifications :

Integrated Media Planning (Required) :

Event Sponsorship Management :

Publisher Relations :

Client-Facing Experience :

End-to-End Project Management (Required) :

Detail-Oriented and Organized :

Physical Requirements :

Mobility :

Visual Acuity :

Manual Dexterity :

Communication :

Hearing :

Work Environment :

Equipment Used :

Other Requirements :

Work Hours :

The Perks :