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Senior Marketing Coordinator

Senior Marketing Coordinator

Hispanic American Construction Industry Association (HACIA)Chicago, IL, United States
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About HACIA : Founded in 1979 as a non-profit 501 (c) (6) organization, the Hispanic American Construction Industry Association (HACIA) is a construction advocacy, training, and membership organization focused on ensuring equitable participation of diverse businesses in the construction industry. With over 350 members, HACIA hosts various networking events, provides a range of technical and supportive services to assist minority, women, veteran, and disadvantaged business enterprises (M / W / V / DBE) in addition to workforce development training in the construction industry. HACIA believes that all qualified construction businesses and individuals should have equal access to opportunities and education; and, therein, strives to build diversity and inclusion talent that strengthens the industry. HACIA’s mission is to advocate for its members, build their capacity, and facilitate access to a broad network of diverse professionals and industry leaders.

Position Summary :  The Senior Marketing Coordinator plays a key role in driving HACIA’s marketing strategy across email, social media, and program marketing. This position combines creativity with data-driven execution to increase visibility for HACIA’s key offerings such as advocacy, member events, training programs, including the CEJA Contractor Incubator, while also leading copywriting and digital outreach that engages funders, partners, and stakeholders.

This role requires a proactive marketer with strong writing skills and experience in professional copywriting for both digital and print. The Senior Marketing Coordinator will report to the Marketing Manager, collaborate closely with the programs and membership team, and serve as a lead on content, email, and social media marketing initiatives.

Essential Duties and Responsibilities :  To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Copywriting & Content Development

  • Write and edit copy for newsletters, press releases, ads, video scripts, and other public-facing communications.
  • Develop website copy, blog posts, case studies, and promotional content highlighting HACIA initiatives and clean energy business programs success stories.
  • Ensure all written content reflects HACIA’s brand voice and is clear, compelling, and professional.

Social Media Marketing

  • Lead strategy, scheduling, and execution of social media content across all HACIA platforms.
  • Create engaging posts (text, graphics, video) that highlight events, members, advocacy and program updates.
  • Monitor accounts, track engagement, and adjust strategies to grow reach and impact.
  • Email Marketing

  • Plan, design, and manage all email campaigns using Constant Contact.
  • Write compelling subject lines and body copy, segment audiences, and analyze performance metrics.
  • Ensure timely and consistent communications with members and stakeholders.
  • Program & Clean Energy Business Programs Marketing

  • Support recruitment strategies for the our programs.
  • Assist in managing program training content on HACIA’s website.
  • Develop program-specific marketing reports to track visibility and engagement.
  • Digital Marketing & Creative Design

  • Design graphics and promotional materials using Canva and / or Photoshop.
  • Support paid advertising efforts across search and social media platforms.
  • Reporting & Analytics

  • Generate regular marketing reports across social, email, and digital campaigns.
  • Track CEJA program performance and recommend improvements.
  • General Marketing Support

  • Maintain and update HACIA’s WordPress website.
  • Provide onsite support at HACIA events and programs.
  • Assist with marketing needs across the organization as assigned.
  • Competencies :  To perform the job successfully, an individual should demonstrate the following.

  • Use of Technology - Demonstrates required skills; adapts to new technologies; troubleshoots technological problems; uses technology to increase productivity; keeps technical skills up to date.
  • Design - Generates creative solutions; translates concepts and information into images; uses feedback to modify designs; applies design principles; demonstrates attention to detail.
  • Innovation - Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas; presents ideas and information in a manner that gets others' attention.
  • Motivation - Sets and achieves challenging goals. Demonstrates persistence and overcomes obstacles. Measures self against standard of excellence. Takes calculated risks to accomplish goals.
  • Design- Generates creative solutions; translates concepts and information into images; uses feedback to modify designs; applies design principles; demonstrates attention to detail.
  • Written Communication - Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; presents numerical data effectively; able to read and interpret written information.
  • Qualifications :  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

    Education / Experience :

    Bachelor's degree from four-year college or university in related field; or three to five years related experience and / or training; or equivalent combination of education and experience.

    Language Ability :

    Read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Write routine reports and correspondence. Speak effectively before groups of customers or employees.

    Mathematical Ability :

    Calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference and volume. Apply concepts of basic algebra and geometry.

    Reasoning Ability :

    Apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Deal with problems involving several concrete variables in standardized situations.

    Computer and Related Equipment Skills :

  • Microsoft Office (Outlook, Word, Excel, Edge, PowerPoint)
  • Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn)
  • Adobe Photoshop
  • Canva
  • Ability to photograph, film, and edit is a plus
  • Supervisory Responsibilities :  This job has no supervisory responsibilities.

    Work Environment :  The job may require some overtime during busy periods, such as when launching a new campaign or attending an event. The work is generally fast-paced and deadline-oriented, so the ability to handle multiple tasks and prioritize effectively is essential. The job requires some travel in the Chicagoland area to attend events.

    The noise level in the work environment is usually moderate.

    Physical Demands :  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is occasionally required to stand and walk. The employee must be able to occasionally lift and / or move up to 15 pounds.

    The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

    Benefits :

  • Medical, Dental, and Vision
  • Vacation
  • Holidays Paid
  • Sick Days
  • Personal Time Off
  • 401k Matching
  • Remote Workdays
  • Terms :

    This position includes a full competitive salary of $65,000 - $72,000 with a comprehensive benefits package.

    Please email cover letter with resume, writing samples and link to social media portfolio to :   jescobedo@haciaworks.org . Please reference job position title in your cover letter and email subject line. No telephone calls please.

    Job Type : Full-time

    Benefits :

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Schedule :

  • Monday to Friday
  • Some evenings
  • Ability to commute / relocate :

  • Chicago, IL 60661 : Reliably commute or planning to relocate before starting work (Required)
  • Experience :

  • Marketing : 3-5 years (Preferred)
  • Work Location : Hybrid remote in Chicago, IL 60661

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