PMG is hiring : Programmatic Media Lead in Dallas

Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. PMG leverages business strategy and transformation, creative, media, and insights, as well as its proprietary operating system, Alli, to deliver cutting-edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands spans 85+ countries.

What You Will Be Working With The Programmatic team at PMG is a powerhouse of strategists and media experts passionate about creating meaningful connections between brands and their audiences. We work alongside media strategy, creative, and technology teams to deliver seamless, full-funnel marketing strategies that elevate our clients\' digital performance. Collaboration and innovation are at the heart of everything we do, and we value curiosity, individuality, and professional growth.

What You Will Do Shape the strategic vision for programmatic campaigns, ensuring alignment with PMG’s integrated service offerings to maximize impact and client satisfaction.

Oversee campaign execution, managing full-funnel planning, creative strategy, optimization, and performance analysis to deliver exceptional outcomes for clients.

Engage directly with senior client stakeholders, leading high-level business and strategy discussions to ensure programmatic media supports and drives broader goals.

Analyze campaign performance, identifying trends, risks, and opportunities while implementing optimizations that deliver measurable results.

Collaborate across teams, including creative, analytics, and development, to design and execute holistic client strategies.

Develop and maintain programmatic roadmaps, ensuring all projects and testing initiatives align with long-term client goals.

Identify growth opportunities, presenting and executing innovative ideas to drive results and strengthen client relationships.

Foster strong relationships with platform partners, staying at the forefront of emerging opportunities, beta programs, and advanced platform support.

Mentor and guide junior team members, fostering their growth through coaching, support, and continuous development.

What You Will Bring 4+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or equivalent experience.

Intermediate expertise in analytics, programmatic advertising, and marketing metrics to deliver data-driven campaign strategies.

Strong background in video with hands-on programmatic video, Connected TV, and YouTube campaign management experience preferred.

Knowledge of marketing planning & analysis and database marketing to support effective decision-making and campaign outcomes.

Familiarity with ad exchanges, ad servers, and demand-side platforms (DSPs) to manage and optimize programmatic campaigns.

Cross-channel expertise across CTV, OLV, display, audio, native, DOOH, and app for integrated campaigns.

Proficiency in Microsoft Excel and SQL to create actionable reports and data-driven insights.

Understanding of measurement systems to evaluate performance and inform optimization strategies.

Strong communication and collaboration skills for alignment with cross-functional teams and clients.

Ability to mentor and support junior team members, fostering growth and campaign excellence.

Curiosity and adaptability as a continual learner with a customer-focused mindset to deliver meaningful value.

People-focused leadership, fostering collaboration and professional growth by leading by example.

What We Offer Professional Development : Learning and development programs, mentorship opportunities, and career advancement support.

Generous Time Off : Paid time off and holidays to recharge.

Parental Leave : Paid parental leave to support your family.

Retirement & Pension Plans : Competitive retirement programs with contribution matching.

Fertility and Family Support : Fertility benefits for all team members and their spouses.

Healthcare : Coverage tailored by geography for everyday medical expenses.

Pet Insurance : Coverage for your pet’s health.

Lifestyle Spending Accounts : Company-funded accounts for well-being.

Commuter Benefits : Support for travel and commuting where available.

Annual Bonus : Eligible for an annual bonus.

Volunteering Opportunities : 8 give-back hours per year for local communities.

AI Enterprise License : Access AI enterprise accounts and weekly AI training sessions.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart PMG is committed to a diverse and inclusive culture and is an equal opportunity employer. We recruit, employ, train, compensate, and promote regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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