Principal Product Marketing Manager, Hardware, eero Marketing

Principal Product Marketing Manager

At eero, our mission is to serve as the central nervous system of the home. While we began by revolutionizing home WiFi, we aim to create comprehensive solutions that serve both wireless and wired connectivity needs for customers and businesses across the globe. Our cross-functional team, spanning hardware, software, and manufacturing, develops advanced Ethernet switching and gateway products, alongside state of the art security features, to complement our award-winning mesh WiFi systems. As an Amazon company, we combine the best of startup culture with the resources and stability of one of the world's leading technology companies. Our team builds products that customers love - from mesh routers to high-performance wired networking devices - and we're looking for you to join us in shaping the future of the connected home.

As eero continues to grow, we are building a world-class marketing organization and seeking a Principal Product Marketing Manager for our core hardware portfolio. In this role you will develop an overarching marketing strategy. This includes strategic business planning, including understanding target audiences, market segments, business opportunities, and developing go-to-market strategies to serve different customers. You will lead product positioning and messaging, pricing, sales forecasting, research & insights, and provide thought leadership to both the marketing and executive teams at eero. This role is an "end-to-end" owner for Product Marketing of eero's hardware devices expected to collaborate with cross-functional teams in three primary areas : 1) product innovation and development roadmap 2) lead Go-To-Market (GTM) strategies for new core products 3) oversee the in-market performance for the products they are responsible for across various customer segments.

At eero, Product Marketing Managers work backwards from their understanding of customer and industry requirements and are able to "connect the dots" between various different eero capabilities and services to make sure that we are building and marketing the right portfolio of offerings to meet and exceed the needs of our customers and that we're able to clearly articulate the value propositions of our capabilities. In this role you will leverage your own experiences of go-to-market and product general management to synthesize external and internal data from multiple sources, and work closely with eero Product Managers across numerous different hardware, software and services. You'll help guide feature prioritization, ensure consistency between various different offerings, and own the development of crisp, highly differentiated, and compelling positioning and messaging at both the individual product and the portfolio level.

This is a highly visible role which you will have an outsized impact. You are expected to be a highly experienced product marketer while also demonstrating your business acumen operating as a business owner for the products you are responsible for. In this role, you will deeply understand our customers (both B2C and B2B), the problems they face and how eero is uniquely positioned to solve those problems for them. You're just as comfortable talking to and teaching others as you are diving deep into our products and learning new technologies. You will work closely with our broader marketing, engineering, product management, sales and customer-facing teams to conceptualize, build, and launch new HW that meet the needs of our growing customer base. This includes consultation throughout the build cycle by translating customer and business needs into robust and actionable product specifications. Ahead of launch, co-develop the real world testing scenarios that resonate most with customers to validate the product claims and messaging included throughout marketing activations. Post-launch, you will continue to look for customer-obsessed product enhancements continuously adding value to our existing product line. You will look around corners, analyzing competitor offerings and address eero's unique value through sales enablement materials designed for key audiences.

Key Job Responsibilities

• Strategic Narrative, Messaging and Positioning :
• Develop a strategic narrative framework for messaging and positioning of eero's hardware product portfolio, individual products and services, that can support our global teams and cross-lines of business, and bring clarity to prioritization across marketing communications.
• Deep Product Expertise :
• Maintain a deep product expertise by fostering a meaningful relationship with Product leadership; Have a deep understanding of the technical and strategic considerations for our category as well as the key insights or requirements needed for our hardware to best serve customers.
• World Class Go-To-Market Program :
• Drive eero's core hardware product portfolio strategy servicing different customer audiences. This includes the creation and deployment of the strategy through the launch of new products and releases.
• Research & Customer Insights :
• Be the expert on our buyers and customers. Own the hardware innovation roadmap for research & customer insights to ensure that customer insights are effectively integrated into the short and long-term product and marketing strategies, leading to more customer-centric products and successful marketing campaigns.
• Competitive Landscape :
• Gather, analyze, and respond to competitive intelligence, including win / loss analysis, in a timely manner that keeps our customer-facing teams confident and educated on how to articulate how eero is better and why we're winning.
• Core Hardware Portfolio Management :
• Own pricing strategy, forecasting in partnership with the product, sales, finance, and BD teams.
• Conduct business and financial analyses, including forecasting, monitoring, and reporting of key finance, sales, and marketing metrics. Contribute to key business processes such as portfolio planning, program forecasting, budgeting, pricing, positioning, and placement optimization. Prepare and communicate detailed presentations on the focused market area to eero leadership.
• Marketing Lead :
• Serve as a marketing leader throughout the full HW development lifecycle interface with engineering, product management and / or program management to drive new product development programs from concept to commercialization.
• Hardware Innovation & Roadmap Planning :
• Support early HW roadmap concepts by gathering business and customer product requirements from cross-functional teams. Define strategy (new product needs, product roadmap, customers to target, technology needed, technical support to be deployed) and drive the marketing support to sales / customers, in alignment with the broader PMM team.