VP Director Global Paid Media & Analytics

Vice President of Global Paid Media & Analytics

Lionsgate (NYSE : LGF.A, LGF.B) is a vertically integrated next generation global content leader with a diversified presence in motion picture production and distribution, television programming and syndication, premium pay television networks, home entertainment, global distribution and sales, interactive ventures and games and location-based entertainment. The Company's film and television portfolio includes the global box office phenomenon La La Land, which won six Academy Awards, blockbuster film franchises including The Hunger Games franchise, Now You See Me and John Wick film series as well as the ground-breaking Orange is the New Black, the fan favorite Nashville, the breakout success Greenleaf and hit STARZ series including Outlander, Black Sails and Power.

Summary of Position : Lionsgate has an immediate opening for a Vice President of Global Paid Media & Analytics in the MPG Marketing department. This position will report to the Senior Vice President and work to create innovative paid media campaigns across all lifecycles of a diverse slate of films.

Responsibilities :

• Liase with media agencies in the development and execution of strategic integrated lifecycle media campaigns - theatrical through home entertainment across all paid media including Digital, Social, Television, Outdoor, Radio, Search, etc.
• Manage plan feedback and approvals working closely to review and communicate detailed direction in conjunction with their direct reports and to the media agencies.
• Oversee media campaign optimizations based on media performance and team / agency recommendations
• Track and manage budgets across all titles
• Create and distribute necessary filmmaker materials for media one sheets, filmmaker decks, filmmaker email updates, etc.
• Review end of campaign recaps and provide insights for future campaigns
• Track annual commitments across co-op partners & other annual media commitments including gathering spends across divisions within the company and as it pertains to all 3rd party titles
• Communicate media strategy and plan feedback with UK for all titles distributed across markets
• Work collaboratively with internal marketing disciplines to align media campaign strategies and efforts with larger marketing campaign objectives

Experience & Skills :

Salary Range $170,000.00 - $200,000.00 A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.