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Digital Analytics Senior Analyst
Digital Analytics Senior AnalystVirtualVocations • Lansing, Michigan, United States
Digital Analytics Senior Analyst

Digital Analytics Senior Analyst

VirtualVocations • Lansing, Michigan, United States
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A company is looking for a Digital Analytics Senior Analyst for a 6-month contract.

Key Responsibilities

Provide insights and guidance on digital initiatives for stakeholders

Monitor, analyze, and report on A / B and multivariate test data

Execute and maintain targeted promotional and merchandising content via Adobe Target

Required Qualifications

BA / BS degree in Math, Marketing, Computer Science, or a related analytical field

Strong mathematical and analytical skills with mastery of web analytics techniques

Experience with Adobe Marketing Suite / Adobe Analytics and Adobe Target

Knowledge of multi-site website functionality and tagging infrastructure

4+ years of relevant work experience in digital analytics

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