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LN Concerts, Regional Marketing Director
LN Concerts, Regional Marketing DirectorLive Nation Entertainment • Fayetteville, AR, US
LN Concerts, Regional Marketing Director

LN Concerts, Regional Marketing Director

Live Nation Entertainment • Fayetteville, AR, US
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Director Of Regional Marketing

Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders : Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year.

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

We are currently looking for a Director of Regional Marketing. In this role, under the guidance of the Regional Marketing Management Team, you'll be responsible for marketing efforts for arena, stadium and amphitheater shows. This role will work hand-in-hand with local teams, promoters and partners to make sure every event is a hit. The role will manage a small team that may consist of Marketing Managers and / or Marketing Coordinators.

This position is a work-from-home role with the possibility of transitioning to in-office at the discretion of the company. The selected candidate will be expected to live in the Fort Smith-Fayetteville-Springdale-Rogers DMA, or move to the aforementioned DMA by Summer 2026 (relocation support will not be provided).

What This Role Will Do

  • Act as the key internal contact with various stakeholders to prepare, present and execute marketing and promotional campaigns for multiple Live Nation events primarily at the arena, stadium and amphitheater level
  • Manage and develop direct report(s)
  • Serve as the primary local contact for artist marketing representatives regarding venue and show marketing plans
  • Partner with the local talent buying team to manage the success of local events across multiple venues
  • Create impactful promotions for Live Nation events using multiple regional media partners
  • Manage multiple event advertising budgets
  • Compile and share extensive audience and artist demographic information to shape development of marketing plans
  • Identify and activate new strategic marketing partners to enhance artist and venue exposure in the community
  • Partner with the Venue Marketing team to maximize show awareness on socials, in emails, on websites and in venue
  • Ensure all necessary show marketing information is input into Live Nation proprietary marketing tools
  • Coordinate multiple teams of experts to successfully execute marketing campaigns inclusive of, but not limited to, advertising, media events & PR and content creation.
  • Work with internal stakeholders to provide post show marketing analytics recaps to artists
  • Coordinate street team and grassroots marketing efforts with local market contacts
  • Day of show event coverage as necessary

What This Person Will Bring

  • Bachelor's degree in marketing or a related field preferred, but not required
  • Strong organizational skills and attention to detail
  • Minimum of 6+ years prior experience in event marketing within an entertainment, sports or public assembly facility setting
  • Minimum of 6+ years prior experience managing local media relationships
  • Minimum of 6+ years working with artist marketing representatives
  • 2+ years of experience managing direct reports
  • Knowledge of both digital and traditional media, including paid social, programmatic, radio and grassroots.
  • Vast knowledge of the Northwest Arkansas, Oklahoma City, and / or Tulsa marketing landscapes.
  • Pre-existing relationships with media in the Northwest Arkansas, Oklahoma City, and / or Tulsa markets is a plus.
  • Ability to thrive in a fast-paced & high-volume environment
  • Ability to troubleshoot and problem solve independently
  • Excellent communication skills, both verbal and written
  • Ability to work day, evening and weekend hours, based on the needs of daily business operations
  • Willingness to travel as needed
  • Benefits & Perks

    Our motto is 'Taking Care of Our Own' through 6 pillars of benefits :

    Health : Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

    Yourself : Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

    Wealth : 401(k) program with company match, stock reimbursement program

    Family : New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support

    Career : Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

    Others : Volunteer time off, crowdfunding match

    Equal Employment Opportunity

    We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

    Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

    We will also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

    Hiring Practices

    The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

    Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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    Regional Marketing Director • Fayetteville, AR, US

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