Digital Marketing Specialist

Posterity HealthDenver, CO, USA

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Job Title :

Digital Marketing Specialist

Salary Range : $65,000-$100,000

Location : Denver, Colorado

Company : Posterity Health

Reports To : CEO

Job Summary :

Posterity Health is seeking a results-driven Digital Marketing Specialist to lead our digital strategy, manage our media budget, optimize our website, and drive qualified leads for our fertility-focused health services. This role is ideal for someone passionate about digital innovation, healthcare marketing, and performance analytics.

Key Responsibilities :

Digital Media & Budget Management
Develop and execute paid media campaigns across platforms (Google Ads, Meta, LinkedIn, etc.)
Manage and optimize digital advertising budgets to maximize ROI
Monitor campaign performance and adjust strategies based on analytics
Website Management
Oversee website content, structure, and performance
Collaborate with developers / designers to ensure a user-friendly experience
Implement SEO best practices to improve organic visibility
Lead Generation & Conversion
Design and execute lead generation strategies (landing pages, email campaigns, CTAs)
Track and analyze lead funnel performance using CRM and analytics tools
Collaborate with sales and clinical teams to align marketing efforts with patient acquisition goals
Analytics & Reporting
Use tools like Google Analytics, HubSpot, and SEMrush to monitor KPIs
Provide regular reports on campaign performance, website traffic, and lead quality
Recommend data-driven improvements to enhance marketing effectiveness

Qualifications :

Bachelor's degree in Marketing, Communications, or related field

3+ years of experience in digital marketing, preferably in healthcare or wellness

Proficiency in Google Ads, Meta Business Suite, SEO tools, and CMS platforms

Strong analytical skills and experience with marketing automation and CRM systems

Excellent communication and project management skills

Preferred Skills :

Experience in fertility, men's health, or telehealth services

Familiarity with HIPAA-compliant marketing practices

Graphic design or video editing skills a plus

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Digital Marketing Specialist • Denver, CO, USA