Marketing Analytics LeadVirtualVocations • Greensboro, North Carolina, United States
Marketing Analytics Lead
VirtualVocations • Greensboro, North Carolina, United States
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A company is looking for a Marketing Analytics Lead to develop and lead the analytics strategy for digital financial services.
Key Responsibilities
Develop and execute the marketing analytics strategy across various channels
Partner with teams to optimize digital acquisition performance and deliver actionable insights
Lead customer segmentation initiatives to inform personalized marketing strategies
Required Qualifications
10+ years of experience in marketing analytics or digital marketing data science
Deep understanding of digital channels and associated KPIs
Proven experience in designing measurement frameworks
Experience managing data integration for analytics and personalization
Demonstrated success in building and leading high-performing analytics teams
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Marketing Lead • Greensboro, North Carolina, United States
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