Performance Marketing Manager

Pro Athlete’s Definition :

The Performance Marketing Manager will lead the strategy, oversight, and performance optimization of all digital acquisition channels across our portfolio of retail brands : JustBats, JustGloves, and JustPaddles. This role will focus heavily on organic growth while also overseeing our paid search and paid social efforts in partnership with an in-house Paid Strategist.

You’ll be the architect of how customers discover and convert with our brand, whether it’s through high-impact SEO, Generative Engine Optimization, or performance-driven paid media. While this isn’t a hands-on paid media role, you’ll need to have the experience and confidence to step in when needed, align paid efforts with broader acquisition strategy, and ensure nothing falls through the cracks.

This role will manage performance marketing campaigns across three distinct brands, each with unique customer segments and acquisition goals. The ability to context-switch and manage channel nuances across brands is key. This role demands both strategic thinking and technical depth, and will be critical in how we differentiate our brands, compete with big-box players, and drive cost-effective growth across every acquisition touchpoint.

Synonyms :

Acquisition Manager, Growth Marketing Manager, Organic + Paid Acquisition Lead, Customer Acquisition Manager

Who We Are :

We are Pro Athlete, Inc. We are an eCommerce company that specializes in creating a World Class customer and employee experience and we happen to sell baseball and softball bats, gloves, pickleball paddles, and apparel through various online platforms such as JustBats, JustGloves, and JustPaddles. We have a Major League caliber culture, we have a passion for what we do, and we love to have fun. No, really, we LOVE TO HAVE FUN!

Alignment with our Core Values is a must! Please do not apply if you don’t believe in our Core Values or don’t plan on living them out to their fullest. We receive a lot of applicants, so do your best to separate yourself from the rest. Do something to “wow” us and get us excited about the potential of you joining our team!

How We Play the Game :

• We live out our Core Values
• We have genuine curiosity
• We are operationally predictable with no surprises
• We have each other’s backs
• We create a drama-free work zone
• We stay connected
• We hold each other accountable
• We put our pride aside
• We take the high road

Essential Roles & Responsibilities :

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Acquisition Strategy Development & Oversight (40%)

Organic Marketing Execution (35%)

Paid Channel Oversight & Strategic Support (15%)

Performance Analysis & Optimization (10%)

Preferred Education and Experience :

Bonus Points :

We’re looking for someone who understands the art and science of acquisition — someone who can lead with a strategic lens, roll up their sleeves when needed, and drive measurable growth through a full-funnel, cross-channel approach.

All Jobs at Pro Athlete Require :

Position Type and Expected Hours of Work :

Full-time, 40+ hours per week. May require occasional evening / weekend work during peak seasons or product launches. Remote opportunities may be eligible, though visits to HQ in Kansas City are encouraged.

Travel :

Minimal, though occasional travel may be required for team meetings or regional activations.

Other Duties :

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

If we’ve just described your dream job, we invite you to browse through our company website to learn more about us. We think you’ll like what you see.

E-Verify :

This organization participates in E-Verify to confirm employment eligibility. For more information, please view the information below by copying and pasting the URL into your browser or contact TOPS@proathleteinc.com.

Pro Athlete is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran, or any other applicable protected classes. Pro Athlete prohibits discrimination and harassment of any kind and is committed to the principle of equal employment opportunity for all.