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Jobs via Dice is hiring: Analyst, Media & Audience Segmentation in Bolingbrook
Jobs via Dice is hiring: Analyst, Media & Audience Segmentation in BolingbrookMediabistro • Bolingbrook, IL, United States
Jobs via Dice is hiring : Analyst, Media & Audience Segmentation in Bolingbrook

Jobs via Dice is hiring : Analyst, Media & Audience Segmentation in Bolingbrook

Mediabistro • Bolingbrook, IL, United States
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Dice is the leading career destination for tech experts at every stage of their careers. Our client, Horizontal Talent, is seeking a Marketing Analyst, Audience Operations. Join our team to leverage your expertise in digital advertising to drive impactful audience strategies. This role offers a dynamic environment to innovate and collaborate, utilizing a rich dataset to enhance our retail media network.

Responsibilities

  • Develop and activate custom audience segments to optimize brand partner reach.
  • Analyze audience performance and provide insights to refine future strategies.
  • Collaborate with internal teams and external partners to align on audience targeting strategies.Conduct A / B testing and utilize analytics to inform audience development and maximize engagement.
  • Stay updated on consumer trends and incorporate best practices to enhance audience impact.

Skills

  • Proficiency in creating custom audiences using first-party data.
  • Strong analytical skills to translate business objectives into audience strategies.
  • Experience in using AdTech and MarTech tools for audience activation.
  • Excellent communication skills for effective collaboration.
  • Proficiency in MS Office, particularly Excel and PowerPoint.

    • Preferred Skills

  • Experience with tools like LiveRamp, SAS CRM Management, or Adobe CDP.
  • Background in digital media metrics and data segmentation.
  • Strong experience in customer insights and analytics.

    • At Horizontal, we celebrate diversity and are committed to creating an inclusive environment for all employees. We believe that diverse perspectives drive innovation and excellence.

    Once you apply for this position, you may receive a phone call, SMS or email at the time of application from our Virtual AI Recruiter, Alex, to conduct an initial interview.

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    Media Media • Bolingbrook, IL, United States