Talent.com
The Shelf Influencer Marketing Agency is hiring : Creative Lead, Influencer Marke

The Shelf Influencer Marketing Agency is hiring : Creative Lead, Influencer Marke

MediabistroRichmond, VA, United States
job_description.job_card.variable_hours_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Join to apply for the Creative Lead, Influencer Marketing role at The Shelf Influencer Marketing Agency

Join to apply for the Creative Lead, Influencer Marketing role at The Shelf Influencer Marketing Agency

Get AI-powered advice on this job and more exclusive features.

(Full-Time, Remote — US & Canada applicants welcome)

About The Shelf

We’re a fast-growing influencer marketing agency that builds data-driven, culturally relevant campaigns. Our content is trend-driven, social-first, and powered by our Optimization Flywheel—delivering measurable impact for brands while giving creators the freedom to shine.

About The Role

We’re looking for a Creative Lead, Influencer Marketing —a creative strategist who understands the inner workings of influencer campaigns and knows how to transform brand objectives into high-performing, social-first content.

This is not just a “creative ideas” role. We’re seeking someone with a deep understanding of influencer marketing campaigns (whether through direct management, creative strategy, or a related role) who can pair strategic expertise with sharp creative instincts. You’ll be the bridge between strategic goals and creative execution, ensuring our content is set up for success.

Core Responsibilities

Creative Strategy & Concepting

  • Lead brainstorms to develop social-first, trend-driven creative concepts for influencer campaigns.
  • Build custom content briefs, shot lists, scripts, and art direction that balance storytelling with brand objectives.
  • Evaluate influencer content for performance drivers—signature shticks, hooks, brand integration, pacing—and deliver actionable feedback that strengthens the story arc.
  • Review influencer concepts to ensure content is optimized for success, providing actionable feedback that elevates their creative.
  • Apply the right creative lens depending on the client’s industry and strategy (e.g., fashion may call for editorial, cinematic storytelling, while CPG may require playful, trend-led, social-first content).

Client & Influencer Partnership

  • Present creative concepts and strategies to clients with confidence and clarity.
  • Serve as the go-to creative contact on assigned accounts, ensuring client alignment and strong creative execution.
  • Join creative calls with influencers to brainstorm, refine, and enhance content ideas.
  • Review influencer deliverables with a sharp eye for what makes content authentic, engaging, and entertaining.

    • Campaign Integration

  • Collaborate with account management, paid, and insights teams to ensure creative vision is executed seamlessly.
  • Maintain consistency of narrative, tone, and quality across all campaign deliverables.
  • Incorporate best practices for each platform to maximize content performance.
  • Support influencer sourcing when needed by reviewing or recommending creators, applying a keen eye for style, vibe, storytelling ability, and brand fit.

    • Operational Leadership

  • Contribute to process improvements, leveraging AI tools to enhance creative workflows.
  • Manage multiple campaigns simultaneously, maintaining a high standard of quality and timeliness.

    • Experience & Expectations

  • 3–5 years of experience in influencer marketing or creative strategy (agency experience strongly preferred).
  • Demonstrated ability to lead client-facing creative conversations.
  • Strong portfolio of social-first creative work (non-“adsy,” engaging, authentic).
  • Strategic thinker able to translate data, audience insights, and platform best practices into actionable creative.
  • Deep understanding of creative across social-first platforms and current trends.
  • Exceptional communication skills with clients, creators, and internal teams.
  • Ability to work both independently and collaboratively to deliver results.

    • Bonus Points For

  • Experience with humor- or skit-based content (many of our top-performing campaigns are comedy-driven).
  • Familiarity with AI tools, Google Slides, and project management platforms.

    • What Success Looks Like

  • Clients and team view you as a trusted creative partner who elevates the work (and our brands) through sharp creative execution.
  • Influencers consistently deliver content that feels authentic, entertaining, and high-performing.
  • Campaign creative runs smoothly across teams, meeting both brand and performance KPIs.
  • You balance strategic rigor with creative flair—never “flighty creative,” but always inspiring.
  • You apply the right creative lens across industries, knowing when to be aspirational, humorous, or hyper-social-first.
  • You help identify creators who not only match the brand but also deliver best-in-class, scroll-stopping content.

    • Application Requirements

    To be considered, applicants must include :

  • Resume & LinkedIn profile link
  • Personal statement highlighting creative strategy + influencer experience
  • Portfolio showcasing social-first creative work
  • Overview of past client-facing & influencer campaign experience
  • Current location
  • Expected compensation

    • Seniority level

    Seniority level

    Mid-Senior level

    Employment type

    Employment type

    Full-time

    Job function

    Job function

    Other

    Industries

    Marketing Services

    Referrals increase your chances of interviewing at The Shelf Influencer Marketing Agency by 2x

    Sign in to set job alerts for “Influencer” roles.

    New York, NY $75,000.00-$85,000.00 1 week ago

    Freelance Manager, Influencer & Content Partnerships

    New York, NY $45,000.00-$60,000.00 2 weeks ago

    New York, United States $60,000.00-$70,000.00 3 months ago

    New York, NY $1,000.00-$10,000.00 12 hours ago

    Social Media Marketing Specialist - Contract

    Campaign Operations Coordinator (Influencer Marketing)

    Manager, Influencer Partnerships, Temporary

    Influencer Marketing Associate - Organic Gifting

    California, United States $89,600.00-$145,000.00 1 day ago

    [Temporary Full-Time] Producer, Influencer Marketing (US) (East Coast)

    New York, NY $78,000.00-$96,000.00 2 months ago

    Account Executive, Influencer Marketing (West Coast of the U.S.)

    We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

    #J-18808-Ljbffr

    serp_jobs.job_alerts.create_a_job

    Influencer Marketing • Richmond, VA, United States

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.new
    BlueThrone is hiring : Social & Creator Partnerships Manager in Richmond

    BlueThrone is hiring : Social & Creator Partnerships Manager in Richmond

    MediabistroRichmond, VA, United States
    serp_jobs.job_card.full_time
    If you’re looking for a fully remote role with flexible hours, and the opportunity to leave your mark on mobile products at global scale, this one’s for you. We scale indie mobile products into glob...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.new
    Account Manager - Influencer / Creator Marketing Job at PartnerCentric, Inc. in Ri

    Account Manager - Influencer / Creator Marketing Job at PartnerCentric, Inc. in Ri

    MediabistroRichmond, VA, United States
    serp_jobs.job_card.full_time
    Account Manager - Influencer / Creator Marketing.Be among the first 25 applicants.Account Manager - Influencer / Creator Marketing. PartnerCentric is a leader in affiliate and partner marketing, leverag...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.new
    Creative Strategist Job at Adcrate in Richmond

    Creative Strategist Job at Adcrate in Richmond

    MediabistroRichmond, VA, United States
    serp_jobs.job_card.full_time
    Get AI-powered advice on this job and more exclusive features.Commitment : Full time (operating during UK hours).Reports to : Head of Creative Strategy. Salary Range : Salary is dependant on experience...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    Creative Lead Job at Wander, Inc. in Richmond

    Creative Lead Job at Wander, Inc. in Richmond

    MediabistroRichmond, VA, United States
    serp_jobs.job_card.full_time
    Wander pioneered the “hotelification” of vacation rentals – combining the quality of a luxury hotel with the comfort of a private vacation home. Now we’re taking our verticalized travel experience g...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Online Brand Influencer (Hiring Immediately)

    Online Brand Influencer (Hiring Immediately)

    Earn HausGlen Allen, Virginia, US
    serp_jobs.job_card.full_time +2
    We are urgently looking for people interested in taking online surveys for Fortune 500 brands.If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn up...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.new
    Brightmeds is hiring : Influencer Manager Contractor in Richmond

    Brightmeds is hiring : Influencer Manager Contractor in Richmond

    MediabistroRichmond, VA, United States
    serp_jobs.job_card.full_time +1
    Full remote; part time consulting to start.Bonuses for hitting above performance targets.Full time position (if candidate desires) once performance targets are hit. This role requires taking full ow...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.new
    Awisee 2022 is hiring : Influencer Marketing Manager – USA in Richmond

    Awisee 2022 is hiring : Influencer Marketing Manager – USA in Richmond

    MediabistroRichmond, VA, United States
    serp_jobs.job_card.full_time
    Founded in 2018, AWISEE is a global digital marketing agency specializing in SEO, Digital PR, and KOL & Influencer Marketing. We help brands enter new markets or expand within existing ones, combini...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.new
    Paid Ads Creative Designer | Contract Job at Ramp in Richmond

    Paid Ads Creative Designer | Contract Job at Ramp in Richmond

    MediabistroRichmond, VA, United States
    serp_jobs.job_card.full_time
    Paid Ads Creative Designer | Contract.Paid Ads Creative Designer | Contract.Get AI-powered advice on this job and more exclusive features. This range is provided by Ramp.Your actual pay will be base...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    Remoteworldwide is hiring : Content Creator / Influencer in Richmond

    Remoteworldwide is hiring : Content Creator / Influencer in Richmond

    MediabistroRichmond, VA, United States
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time +1
    Could you sell hair care products to Patrick Stewart?.Do you yearn to express yourself through the medium of silly internet videos?. Do you thrive in a high-stress environment filled with political ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    Remote Marketing & Influencer Outreach - Startup Hustler Wanted LEDGEROO Job at

    Remote Marketing & Influencer Outreach - Startup Hustler Wanted LEDGEROO Job at

    MediabistroRichmond, VA, United States
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time +1
    Remote Marketing & Influencer Outreach – Startup Hustler Wanted LEDGEROO.Are you a gritty, entrepreneurial self-starter who loves marketing, social media, and building relationships? Want to work r...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.new
    DataAnnotation is hiring : Creative Developer in Richmond

    DataAnnotation is hiring : Creative Developer in Richmond

    MediabistroRichmond, VA, United States
    serp_jobs.job_card.full_time +1
    We are looking for a Creative Developer to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the quality of ea...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.new
    GrowthAssistant is hiring : Paid Social Media Performance Lead in Richmond

    GrowthAssistant is hiring : Paid Social Media Performance Lead in Richmond

    MediabistroRichmond, VA, United States
    serp_jobs.job_card.full_time
    In this role, you’ll manage and optimize campaigns across platforms, lead creative testing to maximize performance, deliver clear and actionable reporting, and help shape our roadmap as we explore ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.new
    Omaze is hiring : Senior Creative Director in Richmond

    Omaze is hiring : Senior Creative Director in Richmond

    MediabistroRichmond, VA, United States
    serp_jobs.job_card.full_time
    Alma is on a mission to simplify access to high-quality, affordable mental health care.We do this by making it easy and financially rewarding for therapists to accept insurance and offer in-network...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.new
    Sales Rep - Influencer Marketing Job at TIKTAL in Richmond

    Sales Rep - Influencer Marketing Job at TIKTAL in Richmond

    MediabistroRichmond, VA, United States
    serp_jobs.job_card.full_time
    Sales Rep - Influencer Marketing.Remote — Must work in US Time Zones.TikTal is a bold, fast-growing influencer marketing agency that connects the most impactful content creators with leading global...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.new
    Digital Content Creator Job at Slesh in Richmond

    Digital Content Creator Job at Slesh in Richmond

    MediabistroRichmond, VA, United States
    serp_jobs.job_card.full_time
    Concept, script, shoot, and edit original content for Slesh’s social platforms (Instagram, TikTok, YouTube Shorts).Develop creative campaigns and storytelling that highlight product updates, produc...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.new
    Influential is hiring : Associate Director, Creator Management in Richmond

    Influential is hiring : Associate Director, Creator Management in Richmond

    MediabistroRichmond, VA, United States
    serp_jobs.job_card.full_time
    Associate Director, Creator Management.Influential is a leading AI-powered technology platform in influencer marketing, connecting brands with a network of over 3 million social media influencers a...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Head of Brand and Creative

    Head of Brand and Creative

    VirtualVocationsRichmond, Virginia, United States
    serp_jobs.job_card.full_time
    A company is looking for a Head of Brand & Creative.Key Responsibilities Architect the evolution of the brand to position it as an AI-first leader in cybersecurity Lead all aspects of brand crea...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    Senior Creative Strategist Job at Client Accelerators in Richmond

    Senior Creative Strategist Job at Client Accelerators in Richmond

    MediabistroRichmond, VA, United States
    serp_jobs.job_card.full_time
    Location : Remote (US or International).Compensation : Base $70,000–$80,000 | OTE : $90,000–$100,000.Are you obsessed with performance creative and thrive on producing high-converting ad concepts that...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.new
    Pintox Digital Marketing is hiring : Social Media Content Creator in Richmond

    Pintox Digital Marketing is hiring : Social Media Content Creator in Richmond

    MediabistroRichmond, VA, United States
    serp_jobs.job_card.full_time
    We are seeking a creative and strategic Social Media Content Creator to join our dynamic team.The ideal candidate will have a passion for storytelling, content creation, and social media trends.You...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.new
    WeMod is hiring : Influencer Marketing Manager in Richmond

    WeMod is hiring : Influencer Marketing Manager in Richmond

    MediabistroRichmond, VA, United States
    serp_jobs.job_card.full_time
    At WeMod, we're on a mission to make gaming more fun.We're building the world's ultimate game companion, where millions of PC gamers discover mind-blowing ways to play their favorite games.Founded ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours