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Lead, Medicare Advantage
Lead, Medicare AdvantageHumana • Louisville, KY, US
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Lead, Medicare Advantage

Lead, Medicare Advantage

Humana • Louisville, KY, US
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Lead, Medicare Advantage

Are you a results-driven marketer with deep expertise in Medicare Advantage? Humana's Marketing organization is seeking a Product Marketing Lead who is experienced with Medicare Advantage. As the Lead, Medicare Advantage, you'll drive the development and execution of marketing strategies that support Humana's MA portfolio. You'll ensure our messaging is competitive, compliant, and member-focusedhelping seniors make informed decisions about their health coverage.

Key Role Functions :

  • Lead the development of go-to-market strategies for Medicare Advantage products, including positioning, messaging, and campaign planning.
  • Collaborate with Product, Sales, Compliance, and Brand teams to ensure alignment and executional excellence.
  • Monitor market trends, competitive activity, and member insights to inform strategy.
  • Oversee campaign performance and optimization across channels.
  • Serve as a strategic advisor and subject matter expert on Medicare Advantage marketing.

Required Qualifications :

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 8+ years of experience in healthcare marketing, with a focus on Medicare Advantage.
  • Deep understanding of CMS regulations, Medicare enrollment periods, and member engagement strategies.
  • Proven success in developing and executing integrated marketing strategies.
  • Strong analytical skills with the ability to interpret market trends, member insights, and campaign performance data.
  • Excellent communication and leadership skills, with experience presenting to senior stakeholders and managing vendor relationships.
  • Preferred Qualifications :

  • Master's degree or certification in Marketing or Business.
  • Experience in product marketing or sales enablement for Medicare plans.
  • Familiarity with member journey mapping and segmentation strategies.
  • Strong knowledge of performance marketing or campaign analytics.
  • Travel : While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

    Scheduled Weekly Hours : 40

    Pay Range : $126,300 - $173,700 per year

    This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

    Description of Benefits : Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

    Application Deadline : 10-22-2025

    About Us : Humana Inc. (NYSE : HUM) is committed to putting health first for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

    Equal Opportunity Employer : It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements.

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    Medicare Advantage • Louisville, KY, US

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