Marketing Manager (Demand Generation)

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Description

Vector Solutions is the leader in providing industry-focused SaaS solutions that connect content and technology. Vector's unique product set aims at training and learning management, continuing education (CE), compliance, workforce scheduling, safety management, and more.

Our mission is to empower everyday heroes in the public, educational and commercial sectors to make safer , smarter , and better decisions.

The Demand Generation Manager is responsible for supporting our education segment by planning, organizing, and executing programs that generate high-quality leads, nurture existing opportunities, and drive meaningful engagement throughout the sales cycle. They will manage the development of marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics. This role will play an integral role in helping drive growth in our industry leading SaaS products.

What You'll Do :

• Develop and execute integrated marketing programs that drive net new leads and progress existing leads through the sales funnel. This includes awareness, education, and consideration programs.
• Identify inbound and outbound initiatives including, Website Marketing, Email Marketing, Advertising (Paid, Social, and third-party), Webinars, Social Media, and Events
• Forecast, measure, analyze and report on impact of programs.
• Develop, manage, and execute organic growth, SEO, and paid search strategies to drive qualified traffic, improve conversion rates, and maximize ROI across digital channels.
• Launch lead nurture programs / campaigns to move inquiries to marketing qualified leads and further down the sales cycle.
• Proactively engage with SDR teams to coordinate, communicate, and optimize the impact of marketing activities.
• Plan and execute third party media plans that may include advertising, webinars, content marketing, etc.
• Communicate and educate the sales team regarding new and planned marketing activities (campaign briefs)
• Execute email campaigns using HubSpot including list creation, email copy & setup and tracking.
• Test and optimize the performance of marketing channels (Website, Webinars, Email Marketing, Landing Pages, Outreach Sequences, Advertising, Events, etc.)
• Manage development and execution of integrated marketing programs through ongoing communication with cross-functional marketing teams (Web & Digital Marketing, Product Marketing, Creative Services, etc.
• Other duties as assigned.

Requirements

What You Can Expect From Us :

What We Value :

Vector Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, gender, race, color, religion, national origin, age, pregnancy, disability, genetic information, or status as a protected veteran.

Salary Description

$60k - 80k