Director of Marketing
Polar AnalyticsMiami, FL, USjob_description.job_card.30_days_ago
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job_description.job_card.job_descriptionBuild & Scale Demand Generation Engine : Own our SQL / pipeline targets end-to-end. Design and execute a repeatable demand generation machine that efficiently converts spend into pipeline and revenue. This includes experimenting with channels (outbound, paid social / search, content, partners) and optimizing CAC for a faster payback. Youll ensure we have the campaigns, tools, and analytics in place to consistently hit our lead and pipeline goals. Drive ABM Success : Lead our pivot to an Account-Based Marketing approach. Define our target account list and ICP, craft multi-touch campaigns (personalized outbound, targeted ads, content, events) to move accounts from Aware Interested Closed-Won. Youll operationalize the ABM playbook and iterate on it to open up pipeline from bigger mid-market accounts. Early success here will be critical to hitting our ambitious growth targets. Optimise Top-of-Funnel & New Channels : Take our top-of-funnel to the next level. Today ~65% of our leads come via word-of-mouth and SEO (great, but not infinitely scalable). You will identify and scale new acquisition channels whether thats creative outbound sequences, strategic partnerships (e.g. agency referrals), or novel campaigns (weve seen promising results with an AI-powered email outreach program that you can expand). Your goal is to unlock predictable lead flow beyond organic inbound. Team Leadership & Cross-Functional Collaboration : Build and mentor a high-performing marketing team. As we grow, youll hire and coach specialists across demand gen, product marketing, content, etc. Instill a data-driven, experimentation culture in the team. Youll also work hand-in-hand with Sales, ensuring smooth lead handoff, unified messaging, and shared accountability for revenue. (Bonus if youve managed SDRs or sales dev before youll have input on our outbound strategy too.) Strategic Leadership & Positioning : As part of the leadership team, youll shape our overall go-to-market strategy. Refine our messaging and positioning to resonate with e-commerce brands. Oversee content and PR efforts that bolster our brand (with a bias toward content that fuels demand gen). Continuously analyze marketing performance metrics, report to the exec team, and double down on what works. In short, act like an owner of the marketing function, with an eye on efficient growth and ROI at all times. Youre a proven SaaS marketing leader : 8+ years in B2B SaaS marketing with 3+ years in a demand gen leadership role (e.g. Head / VP of Marketing, Director of Growth). You have owned pipeline or revenue targets and delivered on them. (In your last role, you can point to specific SQL or revenue numbers you drove quarter over quarter.) Youre a demand generation expert : Deep expertise in building scalable lead gen engines. You know how to allocate budget across channels to hit SQL / MQL goals, and how to optimize each stage of the funnel. Youve successfully grown lead volume while improving metrics like CAC, LTV, payback period, conversion rates, etc. Youve built the ABM & Enterprise playbook : Hands-on experience with Account-Based Marketing or selling to mid-market / enterprise customers. You know how to segment and prioritize accounts, personalize outreach at scale, run multi-channel ABM campaigns, and measure account engagement. Youre data-driven & analytical : You make decisions based on data and experimentation. Comfortable with marketing analytics and attribution modeling (CAC, LTV, MER, cohort analysis). Proficient with tools like HubSpot / Salesforce, marketing automation, and ideally our own platform (youll be a power user of Polar Analytics!). Fluency in marketing KPIs is a must you measure what matters and arent afraid of spreadsheets / SQL to get answers. Youre aligned to sales and have a revenue mindset : Track record of tightly aligning with sales teams. Youve implemented processes for lead scoring, SLAs, and feedback loops with Sales. You think in terms of revenue, not just leads always considering downstream conversion and quality. (Experience managing or working closely with SDR / BDR teams is a plus.) Youre a builder and leader : Youve hired and developed marketing teams, and thrive in a fast-paced, unstructured environment. You combine strategic thinking with a roll-up-your-sleeves attitude whether thats writing a landing page brief or diving into campaign data, you lead by example. Importantly, you act like an owner, taking initiative and accountability to drive results without waiting for direction. You have industry & domain knowledge : Experience marketing products to SMB or mid-market customers (ACVs in the ~$10K50K range, short sales cycles) is highly preferred. E-commerce or MarTech domain experience is a bonus (understanding the mindset of Heads of eCom / Digital and the Shopify ecosystem can ramp you up faster). Regardless, you have a keen interest in e-commerce / DTC and emerging trends (were leveraging AI heavily you should be excited by the possibilities of new tech to engage customers).
Polar Analytics : The All-in-One Data Platform for Consumer Brands
Polar Analytics simplifies data so brands can make smarter, faster decisions without the complexity of traditional tools. Powerful yet user-friendly, it gives DTC brands the insights they need to scale profitably.
Our mission? To help indie DTC brands compete and growfaster and more profitably.
What Makes Polar Analytics Unique?
4,000+ Brands and Growing
We've scaled to 4,000+ active merchants (Jan 2025) and are on track for 10,000+ this year.
Cutting-edge tech, Built for Simplicity
We leverage the modern data stack to deliver enterprise-level insightswithout the need for a data team.
Backed by World-Class Investors
We've raised $28.5M with Frst, Point9, and Chalfen Ventures, a top-tier B2B SaaS investor known for spotting future unicorns early.
A Team of eCommerce Experts
Our team brings experience from leading eCommerce SaaS platforms, united by a mission to build the next industry leader.
As Head of Marketing, you will own the pipeline and lead all marketing efforts to take Polar to our next ARR milestones. This is a high-impact, high-ownership role reporting directly to our CEO. You'll be joining a 32-person team with a great product (100% NRR, loved by customers) and huge organic momentum, but we need your expertise to unlock scalable acquisition and drive our Account-Based Marketing (ABM) strategy. If you love the idea of architecting a marketing machine in a product-market fit company and reaping the rewards of that success this role is for you.
Why Marketing @ Polar Analytics?
- Strong Foundation : Product-market fit with enthusiastic customers and primarily inbound growth to date (referrals, SEO).
- Big Challenge to Solve : Build a repeatable demand-gen engine to 10 pipeline were pivoting to ABM and creative outbound plays (including leveraging AI in campaigns) to reach all our ideal customers.
- Make Your Mark : As our first marketing exec, youll set strategy, process, and culture for marketing. Its a chance to leave a legacy by scaling a startup to its next milestone and beyond.
- Resources to Succeed : Youll inherit a small team of 3 marketers (growth, engineering, content) ready to be led, a ~$1-2M marketing budget, and support from founders & advisors who deeply value marketing.
- Great Culture & Team : Join a no-ego, passionate team spread across North America and Europe. We believe in ownership, impact, and continuous learning, and we genuinely care about each other and our customers.
The Scope
This Job Is Made For You If...
Our Hiring Process
We believe in a structured, fair, and transparent hiring process. While the steps may vary by role, heres what you can expect :
1. Recruiter Screen (30 mins) : A call with our Head of Talent to talk through your current / past experience and your motivations and tell you more about Polar Analytics.
2. Role Fit Interview (45 mins) : Here, youll meet either the Hiring Manager or a team member of a similar level to discuss your ways of working and understand your skillset and ability for the role.
3. Competency Deep Dive (1 hour) : This
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