Digital Marketing Specialist

A company is looking for a Digital Marketing Senior Specialist - Demand Generation.

Key Responsibilities

Execute and optimize multi-channel campaigns across various paid media platforms

Build and execute targeted account-based marketing (ABM) programs in collaboration with business development teams

Track campaign performance and deliver actionable insights to improve overall marketing strategy

Required Qualifications

Bachelor's degree in marketing, business, communications, or a related field

3-5 years of experience in digital marketing, paid media, or campaign management, preferably in professional services or B2B

Proficiency in Google Ads, LinkedIn Campaign Manager, and paid social platforms

Experience with ABM platforms is a plus

Strong analytical mindset with proficiency in Google Analytics and dashboard / reporting tools