Lifecycle Marketing Manager

A company is looking for a Lifecycle Marketing Manager to optimize the care journey from referral to active utilization.

Key Responsibilities

Design and execute end-to-end lifecycle campaigns in Iterable to move families from referral to active care

Optimize conversion funnels and develop segmentation strategies for personalized messaging

Collaborate with clinical, operations, and product teams to address drop-off reasons and improve engagement

Required Qualifications

3+ years of lifecycle or email marketing experience, preferably in healthcare or mission-driven organizations

Expert-level proficiency in Iterable, including campaign building and automation

Proven track record of designing campaigns that drive measurable conversion improvements

Strong analytical skills to translate data into actionable insights

Experience with complex, multi-touch conversion funnels and multi-channel lifecycle programs