Director Of Marketing

Director Of Marketing

We are a tech-enabled growth firmat the intersection of marketing, consulting & data intelligenceigniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the worldwith a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including : SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&Aputting marketers in a strategic seat at the tableand providing value in unparalleled ways.

Managing billions in media, our dynamic teamof consultative marketers, creatives, analysts and technologistschallenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

A Day In The Life

Griffin Funding is seeking a highly organized and proactive Director of Marketing for digital marketing to support the CEO / VP of Sales by managing and coordinating efforts across multiple external marketing agencies. This role is critical in ensuring the smooth execution of marketing initiatives, maintaining accountability among teams, and driving results to support our mission as a leader in consumer-direct mortgage solutions.

Responsibilities

• Agency Management : Serve as the primary liaison for five external agencies (SEO, PPC, CRO, Video, Social Media). Track progress, manage deliverables, and hold agencies accountable for performance and deadlines. Coordinate and prioritize tasks internally to avoid bottlenecks.
• Project Management : Oversee content production, SEO initiatives, CRO tests, and video creation. Lead the initiative to grow our YouTube channel with high-quality, subscriber-focused content. Ensure HubSpot integration and lead management workflows are functioning seamlessly.
• Data and Analytics : Manage performance reporting and analysis across all marketing channels. Use Google Sheets / Excel to track lead targeting and campaign effectiveness. Monitor and optimize key performance metrics, including SEO rankings, PPC results, and CRO test outcomes.
• Technical Coordination : Create and manage workflows in Zapier for automating marketing processes. Collaborate with external development teams to ensure website updates (WordPress) align with marketing goals.
• Collaboration : Work closely with the CEO / CMO to prioritize and delegate tasks. Provide regular updates and insights on agency performance and marketing progress. Foster relationships with internal and external stakeholders to drive alignment and success.