Director, Growth

Job Description

Job Description

Job Title : Director, Growth

Salary : $145,000 -$170,000 (based on experience)

Department : Digital & Growth

Manager : VP, Growth

Who We Are

Haus Labs is a vegan and cruelty-free cosmetics brand with a mission of spreading kindness, bravery, and creativity. Filled with versatile products that encourage self-expression, this collection boasts high-impact eye makeup, lipsticks, highlighters, and more. Regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics, we want everyone to feel welcome. We are committed to building a diverse and inclusive, equal opportunity workplace.

Overview

The Director, Growth at Haus Labs by Lady Gaga will spearhead transformative paid media and growth strategies to fuel direct-to-consumer growth. This position requires experience leading and executing paid media strategies with a track record of scaling direct-to-consumer brands.The ideal candidate thrives in a collaborative, creative culture, brings meticulous attention to detail, and is energized by testing, learning, and leading impactful insight-driven campaigns.

What You’ll Do

Overall Channel Ownership & Growth

• Oversee day-to-day performance for DTC across key growth channels including paid media channels.
• Own, manage, and actively execute paid acquisition campaigns across platforms with a focus on optimizing CAC, LTV, and payback periods. This is a hands-on role : you should be comfortable building, launching, testing, and scaling campaigns directly—while also knowing when to bring in outside support to accelerate growth.
• Partner with internal teams and external agencies to drive coordinated execution across key growth levers including email / SMS marketing, and conversion rate optimization (CRO).
• Ensure channel alignment with broader brand goals, manage performance accountability, and continuously improve channel effectiveness through creative testing, segmentation, and audience insights.

Strategy & Execution

Collaboration & Leadership

What We’re Looking For

What We Expect

Our Pillars

ART : We are a creative collective that believes art has the power to shape the future.

SCIENCE : We unlock innovation using science and artistry.

KINDNESS : We are a collective community : universal, inclusive and non-binary.

What We Offer

Everyone is welcome in our HAUS

“Baby, you were born this way.” Regardless of age, education, ethnicity, gender, sexual

orientation, or any personal characteristics, we want everyone to feel welcome. We are

committed to building a diverse and inclusive, equal opportunity workplace.

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