Innovation Insights Manager

Consumer Insights Leader

This role can sit at one of our main HQ locations (Plano, TX or Chicago, IL).

If you are excited about being part of a dynamic, growth-oriented organization, come join the Frito-Lay North America Insights team. Our group of strategic thought leaders is influencing and shaping strategy for Billion-dollar brands.

The environment in which we do business is undergoing immense change. Consumer behavior is shifting rapidly, and data and technology are upending how businesses and brands must interact with consumers. Never has it been so important for an organization to understand consumer shifts, to be able to build strategy that is human centric, commercially sound, and agile, to be able to capture growth. As a Consumer Insights Leader, you will be tasked with the responsibility to translate this marketplace uncertainty into clear growth opportunities for our businesses.

As part of the North America Insights & Intelligence team within PepsiCo, you must demonstrate the ability to become a trusted adviser and thought leader to the business. This exciting and strategic role will reward and develop the right candidate as the research lead and strategic partner for the Foods Innovation team.

Responsibilities

This role spans the Foods portfolio and will help set strategic direction by unlocking data-driven, actionable insights & provide a holistic understanding of the business that impacts short- & long-term strategic decision-making. You must be collaborative and able to work cross-functionally to contribute to the development of innovation while also developing best practices to unlock efficiencies in the teams' day-to-day decisions.

• Lead strategic thinking and innovation for the Future of Demand for Foods to help Frito Lay US win households and gain market share.
• Lead Insights capabilities to identify future trends through consumption panels to understand consumer behavior changes and inform innovation idea development / prioritization.
• Lead consumer learning plan on innovations including concept development, testing, and refinement for launch
• Lead development of future innovations, including foundational learnings, product insights, and brand building.
• Manage and drive utilization of internal tools and capabilities inclusive of demand spaces and consumer cohort understanding.
• Effectively manage key partners and key stakeholders at all stages of the innovation development cycle; drive outside-in thinking and intelligence-based decision-making; ensure insight-to-action is communicated, implemented.
• Collaborate with Global and North America Innovation Insights to enhance innovation capabilities and integrate them into myInnovation.
• This person must effectively influence the Foods (PFUS) Innovation Marketing team and seek to drive more efficient and effective decision making through his / her / their team's work and a genuine curiosity towards the business and full commercial system.

Innovation Platforms :

White Space Innovation for Existing Portfolio :

Compensation and Benefits :

Qualifications

Minimum Requirements :

Skills Profile :