Brand & Marketing Manager (Irving)

Z GallerieIrving, TX, US

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About Z Gallerie

Z Gallerie is a modern home furnishings brand known for bringing bold style, accessible luxury, and curated design into contemporary living. With a legacy of inspiring customers through statement-making furniture, art, and dcor, Z Gallerie has become a destination for those who want their homes to reflect both sophistication and individuality.

As we continue to evolve, our mission is to strengthen Z Galleries position as a relevant, aspirational, and culturally resonant brand in todays marketplace. We are focused on driving creativity, innovation, and growth across every customer touchpoint from retail and e-commerce to marketing and product storytelling.

Joining Z Gallerie means being part of a team that values design excellence, entrepreneurial spirit, and collaboration. This role offers the opportunity to shape the future of the brand while contributing to its next chapter of transformation and expansion.

Key Responsibilities

Strategic Brand Planning & Repositioning

Lead annual and seasonal brand planning in alignment with corporate objectives and Z Galleries guidelines.
Develop and execute brand repositioning strategies to keep Z Gallerie relevant, aspirational, and differentiated in the marketplace.
Translate market research, cultural trends, customer insights, and competitive intelligence into actionable brand shifts.
Partner with leadership to evolve brand architecture, messaging, and value propositions for future growth.

Marketing Campaign Development & Execution

Own the commercial calendar, ensuring every campaign tells a compelling brand story and supports seasonal and revenue goals.

Collaborate with the Art Director to translate strategy into striking creative concepts, visual assets, and campaign toolkits.

Partner with the Lifecycle Marketing Manager to deliver consistent messaging across the customer journey (email, SMS, paid media, social, advertising).

Lead seasonal campaigns and new product launches, coordinating cross-functional teams to ensure on-time, flawless execution.

Public Relations & Brand Visibility

Develop and execute PR strategies that elevate Z Galleries profile in lifestyle, design, and business media.

Build and manage media relationships, securing press coverage that reinforces brand positioning and supports campaigns.

Partner with agencies and influencers to expand reach, drive awareness, and strengthen cultural relevance.

Oversee press releases, media kits, brand events, and speaking opportunities to enhance brand credibility and thought leadership.

Brand Management & Governance

Maintain and evolve brand guidelines, ensuring consistency of tone, visuals, and messaging across all channels.

Audit digital, retail, packaging, and trade touchpoints to protect brand integrity.

Act as the guardian of brand identity, ensuring all marketing reinforces desired brand perception.

Cross-Functional Collaboration

Partner with product development, merchandising, e-commerce, retail, and trade teams to ensure brand alignment at every stage.

Collaborate with the China marketing team to balance global brand consistency with US market relevance.

Manage agency and vendor partnerships to support brand and PR initiatives

Performance Tracking & Optimization

Define and track KPIs for brand health, awareness, PR impact, engagement, and campaign ROI.

Analyze performance data and consumer insights to optimize strategies.

Oversee brand marketing and PR budgets with a focus on efficiency and impact.

Qualifications :

Bachelors degree in Marketing, Communications, Business, or related field; MBA or advanced degree a plus.

7+ years of progressive experience in brand management, marketing, or communications (home, fashion, lifestyle, or luxury sector preferred).

Proven track record of leading brand repositioning and campaign execution with measurable impact.

Experience managing PR strategies, media relationships, and influencer partnerships.

Skills :

Strong strategic thinker with the ability to translate insights into creative brand actions.

Excellent project management skills with a track record of leading cross-functional teams.

Outstanding communication, storytelling, and presentation skills in English (Mandarin a plus).

Proficiency in marketing analytics, performance tracking, and ROI optimization.

Ability to manage agencies, vendors, and budgets effectively.

Collaborative and entrepreneurial mindset, with the ability to influence at all levels.

Passion for design, culture, and staying ahead of consumer trends.

At Z Gallerie, we are dedicated to fostering a workplace where everyone feels respected, valued, and

free from discrimination or harassment. We believe that inclusion is a shared responsibility, and every team

member plays a part in building a culture rooted in dignity and mutual respect.

We are committed to making employment decisionswhether related to hiring, compensation,

development, performance, or separationbased on fairness and merit. Equal opportunity is a fundamental

principle at Z Gallerie , and we actively work to identify and address unconscious bias in order to create a

welcoming, inclusive experience for every employee and candidate.

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