Senior Integrated Marketing Manager, Data and Digital

When you're the best, we're the best. We instill an environment where employees feel engaged, satisfied and able to contribute their unique skills and talents while living and working as their authentic selves . We provide extensive opportunities for personal and professional development, building both employee competence and organizational capability to fuel exceptional performance through an inclusive environment both now and in the future.

Summary :

In this role, you will translate strategic marketing objectives into integrated campaigns that drive awareness, pipeline, and bookings. You will apply an account-based marketing (ABM) approach, collaborating with sales, account management, product marketing, and cross-functional teams to deliver scalable and measurable campaigns across the entire buyer journey. You will leverage multiple channels-including email, paid media, webinars, events, social media, and sales enablement-to create personalized experiences for target customer segments and buying groups, ensuring alignment with business goals and measurable growth.

Responsibilities :

Develop and execute integrated campaign strategies that balance scale with personalization, spanning 1 : many (segment-based), 1 : few (vertical or industry-based), and 1 : 1 (target account) motions.

Drive campaign execution, ensuring deliverables meet accuracy, brand, and timing standards.

Partner with Sales to refine priority account lists and support outreach strategies.

Support development of targeted content and assets aligned to buyer personas and campaign objectives.

Use marketing platforms for campaign delivery and CRM systems to track engagement, optimizing performance in real time.

Coordinate timelines, asset production, and stakeholder alignment to ensure execution excellence.

Evaluate campaign performance and deliver actionable insights across engagement and conversion metrics.

Manage email channel, including blasts and nurture streams.

Provide tactical support for events, webinars, and sales plays.

Ensure campaigns and assets are delivered on brand and aligned with organizational standards.

Qualifications :

Relevant degree in Marketing, Business Administration or Communications preferred. An advanced degree is desired.

5 or more years of relevant experience in a B2B marketing role, with proven achievements required. (Experience with ABM is highly desired).

Healthcare experience is strongly preferred.

Strong track record of building and managing key stakeholder relationships.

Deep understanding of the B2B buyer journey, with a proven ability to map and optimize content to drive pipeline and revenue.

Highly organized with exceptional multitasking, prioritization, and project management abilities.

Proven collaborator with excellent communication skills and a desire for continuous learning and innovation.

Strong writing and content creation skills.

Excellent verbal communication skills, with the ability to persuade and articulate complex ideas effectively.

Ability to analyze and report on marketing performance.

Willingness to travel.

Estimated Hiring Range :

At Vizient, we consider skills, experience, and organizational needs in our compensation approach. Geographic factors may adjust the range estimate and hires typically fall below the top range. Compensation decisions are tailored to individual circumstances. The current salary range for this role is $77,400.00 to $135,400.00.

This position is also incentive eligible.

Vizient has a comprehensive benefits plan! Please view our benefits here :

http : / / www.vizientinc.com / about-us / careers

Equal Opportunity Employer : Females / Minorities / Veterans / Individuals with Disabilities

The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law.