Webmaster Trinidad State College

Overview

Trinidad State College is seeking a Webmaster who will play a critical role in shaping the public presence, positioning, and branding of Trinidad State College (TSC) by creating and executing web-based strategies to advance and promote TSC as the preferred higher education choice in southern Colorado.

Under the direction of the Senior Director of Marketing, the Webmaster is responsible for the day-to-day maintenance, operations, updates, and improvement of the official college website(s) and social media channels. The Webmaster will ensure that all web pages comply with appropriate policies, guidelines and standards. The Webmaster will evaluate, implement and promote services, software and channels that meet the college's web-based promotional, communication and messaging needs.

Other assigned duties may include special projects in conjunction with the System Office (CCCS), TSC executive staff, academics, workforce, student development and outreach efforts of the college. This position will be located on the Trinidad Campus but serves both campuses located in Trinidad and Alamosa.

Responsibilities

• Manages the content and organization of new and existing web pages, coordinates web functionality.
• Monitors web and social media activities.
• Establishes standard processes including workflow, approvals, and publishing; automates common administrative tasks and provides tools and processes regarding user provisioning, access control and workflow.
• Ensures that the websites are professional, accurate, appropriate, and positively reflects the mission of TSC.
• Maintains close working relationships and interactions with the college's Content Management System provider and website host.
• Provides excellent customer service to all levels of users and ensures timeliness and accuracy of web page information and resolution of problems.
• Ensures compliance with applicable legal requirements and CCCS policies on website usage.
• Creates, maintains and distributes online publications such as newsletters, guides and email blasts.
• Makes day-to-day website updates as needed.
• Provides creative and technical support for projects which support advertising campaigns, new technologies and social media channels.
• Assist with preparing digital content including graphics for websites, e-marketing and social media. Understanding of the approaches required to drive traffic to website(s).
• Manages the integration of graphical and multimedia components into the website, including audio and video.
• Social media development, posting and monitoring.
• Assists with the implementation of social media strategies that will increase brand visibility and traffic across all social platforms.
• Tracks and utilizes key web-based metrics, such as SEO, and other relevant analytic tools.
• As needed, college personnel assist with webpage creation and the proper uploading of files and links to the appropriate sites.
• All other duties as assigned.

Required Qualifications

REQUIRED QUALIFICATIONS : Bachelor's degree in information systems, graphic design, marketing, or related field; with a minimum of three years' experience in a Webmaster role.

Work attributes and interpersonal skills

Web Content Management Skills :

Additional Technical Skillsets :

Supplemental Information

Application Instructions

Disclaimer : The duties and responsibilities described above are not a comprehensive list and additional tasks may be assigned to the employee, time to time; the scope of the job may change as necessitated by business demands. Click "View Application" below for more detail on this specific job.

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