Technical Sales Representative

6 days ago Be among the first 25 applicants

Overview

Technical Sales Representative

Colorado Springs, CO - Headquarters-based with 50%-70% travel

Full-Time Position

Our client is an established leader in the design and manufacture of premium electronic signage solutions for the transportation and petroleum industries, with over 40 years of industry experience. They serve as a trusted partner for leading fuel retailers and transportation agencies across North America, with a commitment to innovation and quality that has established them as an industry standard. Based in Colorado Springs, this company prides itself on a collaborative team of innovators dedicated to delivering products that are "Designed to be Bold, Engineered to Last." The company employs 201-500 people and maintains a culture that thrives on creativity, cutting-edge technology, and exceptional client solutions.

Job Description

We are seeking a dynamic and technically proficient Sales Representative to drive the growth of electronic price signs within the retail petroleum sector. This role involves managing the entire sales cycle from lead generation to closing deals, with a focus on delivering value through relationship-based selling and technical expertise. The ideal candidate will have a manufacturing background with strong technical aptitude and understanding of product assembly processes. This position offers the opportunity to work with complex, high-value products in defined territories, some of which offer strong growth potential. You'll be selling physical gas price signage (not software) with long sales cycles that require consultative selling and the ability to build trust and credibility in the market. The successful candidate will be passionate about technical sales, relationship building, and have experience with complex product sales rather than high-volume, quick-turn products.

Duties and Responsibilities

• Identify and pursue new sales opportunities within the Retail Petroleum sector
• Develop and implement strategic sales plans to achieve targets in assigned territories
• Conduct comprehensive needs assessments to tailor solutions to client requirements
• Present and demonstrate product features and benefits to prospective clients
• Build and maintain strong relationships with key stakeholders, including C-level executives
• Prepare and negotiate contracts and pricing proposals for complex signage solutions
• Coordinate training sessions for new and existing clients
• Stay informed about industry trends, competitor activities, and product developments
• Maintain accurate records of sales activities and client interactions in CRM systems
• Represent the company at industry events and trade shows
• Manage long sales cycles (6 months to 1 year) with consultative selling approach
• Utilize extensive lead database of over 132,000 contacts for territory development
• Focus on relationship-based selling to develop and maintain long-term client partnerships

Required Experience / Skills

Nice-to-Haves

Education

Bachelor\'s degree in Engineering or a related field preferred (or equivalent technical experience)

Pay & Benefits Summary

Start Immediately!

Ready to drive growth in technical sales with a market-leading company? Join our team of innovators and make a tangible impact in the transportation and petroleum industries. Submit your application today!

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