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Regional Director of Marketing
Regional Director of MarketingSky Blue Healthcare LLC • Oklahoma City, Oklahoma
Regional Director of Marketing

Regional Director of Marketing

Sky Blue Healthcare LLC • Oklahoma City, Oklahoma
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Location : Oklahoma City, OK (Travel required across area facilities)

Industry : Skilled Nursing / LTC

Employment Type : Full-Time | Salary

Start Date : Immediate

About the Role

SkyBlue Healthcare is seeking a dynamic, results-driven Regional Director of Marketing to lead census growth, referral development, and brand visibility across multiple skilled nursing in the Oklahoma City region. This role is ideal for a passionate healthcare marketing leader who thrives in a fast-paced environment and is ready to make an immediate impact.

Key Responsibilities

  • Drive admissions growth across multiple skilled nursing and assisted living communities
  • Build and maintain relationships with hospital case managers, physicians, Rehab, LTACHs, and other key referral sources
  • Develop and implement regional marketing plans, campaigns, and community outreach events
  • Support facility-level marketers to ensure execution of census-building strategies
  • Analyze metrics, admissions trends, and referral patterns to identify new business opportunities
  • Collaborate closely with operations, clinical, and central intake teams to streamline processes and improve conversion
  • Represent SkyBlue at health fairs, networking events, and professional associations

What We’re Looking For

  • Proven success in healthcare marketing, preferably in skilled nursing or post-acute care
  • Strong leadership and communication skills with a collaborative mindset
  • Ability to manage multiple facilities and drive results under minimal supervision
  • Strong organizational skills with an eye for data and detail
  • Willingness to travel regionally across Oklahoma facilities
  • CRM / ExaCare or similar referral tracking tool experience preferred

    • Preferred Qualifications

  • 3–5+ years of healthcare marketing or liaison experience
  • Background in SNF / LTC marketing
  • Familiarity with LTC Medicaid, Medicare, Managed Care, and referral authorization workflows
  • Bilingual (English / Spanish) a plus

    • Why Join SkyBlue?

  • Supportive leadership that values innovation and autonomy
  • Opportunities for growth and advancement across a multi-state network
  • Competitive salary + performance-based bonuses
  • Mileage reimbursement and marketing resources provided
  • Be part of a mission-driven team passionate about delivering high-quality care
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    Director Of Marketing • Oklahoma City, Oklahoma