Social Media Manager

A leading fashion and lifestyle brand group is seeking a highly creative and detail-oriented

Social Media Manager

to lead content creation, execution, and community engagement across multiple brands. This is a hands-on role for a digital storyteller who excels at translating brand identity into compelling, high-performing social media content.

The ideal candidate will be equally comfortable managing day-to-day content posting, developing engaging campaigns, and collaborating with influencers, internal teams, and external partners. This role blends creativity, strategy, and execution to grow brand awareness, drive engagement, and maintain a consistent brand voice across all platforms.

Responsibilities

Manage day-to-day operations for multiple brand social accounts.

Plan, schedule, and upload posts, Stories, and Reels according to the content calendar.

Write engaging captions aligned with brand tone and style.

Monitor and respond to direct messages and community interactions.

Edit and adapt content for short-form video platforms (Instagram Reels, TikTok).

Collaborate on the development of photo and video content for campaigns, product launches, and brand storytelling.

Film and post behind-the-scenes (BTS) content during shoots, events, and brand activations.

Organize and maintain content libraries, including influencer, UGC, and campaign assets.

Manage tagged content and reposts across brand channels.

Coordinate influencer content requests, gifting initiatives, and collaborations.

Support the planning and execution of giveaways and influencer-driven campaigns.

Stay informed on platform trends, algorithm updates, and industry best practices.

Contribute to social media strategy discussions and propose content ideas that drive engagement and growth.

Track analytics, measure content performance, and provide actionable recommendations.

Research tools, resources, and opportunities to enhance reach and community building.

Requirements

2+ years of experience managing social media accounts for fashion, lifestyle, or consumer brands.

Strong copywriting skills and visual storytelling abilities.

Proficiency in short-form video creation and editing tools (CapCut, InShot, Adobe Rush, etc.).

Experience with content planning tools (Later, Planoly, Notion, or similar).

Deep understanding of social media trends, audience engagement strategies, and brand building.

Highly organized, proactive, and able to manage multiple projects simultaneously.

A collaborative team player who thrives in a fast-paced, creative environment.

Willingness to travel for events, photoshoots, and brand activations as needed.

#J-18808-Ljbffr