Gray Television is hiring : NEWS MARKETING MANAGER - KYTV / KSPR in Springfield

Newsmarketing Manager - KYTV / KSPR

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and / or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

KY3 and KSPR are part of a seven-station group in Springfield, MO. KY3 is one of the most dominant NBC affiliates in the country, while KSPR is an up-and-coming ABC station. KYCW, the high-rated CW station, also broadcasts from the same studio, and the combined newsrooms produce newscasts for all three stations. KY3 / KSPR covers 31 counties in southwest Missouri and northwest Arkansas and has four news gathering bureaus stationed throughout the DMA. KY3 and KSPR are known for their regional and national award winning local news, weather and sports coverage, large-scale and numerous community service projects, and effective broadcast and digital marketing solutions. We are proud of our close connections with the communities we serve in the Ozarks.

KY3 in Springfield, MO is looking for an experienced creative and dynamic marketing manager to join the news team. This person will be the driving force behind captivating on-air and digital promotions that inform, engage and inspire. Must have a knack for emotionally connecting with audiences. Must be an exceptional writer, video photographer, editor and know audio and lighting well. You will shape the news, weather and sports image campaigns, proof of brand spots, as well as daily topical, digital and social media posts. This person will strengthen community connections with public service campaigns. This station values creativity and innovation. If you love a fast-paced, deadline-driven and collaborative workplace, this is the position for you.

Duties / Responsibilities will include (but not be limited to) :

• Work with the news director to execute creative brand concepts for all media platforms; plan and execute a daily, monthly and yearly marketing plan.
• Help protect the brand, logo and station graphics
• Write, shoot and edit long-form and short-form news, sports and weather promotional content for all news platforms (on-air, digital, social media)
• Work closely with reporters and news management team on story development and promotional scripts for breaking news and weather, daily news and special reports
• Create marketing posts (including video) for social media sites; interact with / respond to audiences on those platforms including but not limited to : Facebook, X, Instagram, TikTok and LinkedIn
• Build and maintain strong relationships with local non-profits and community partners. Help write, shoot and edit public service announcements for local non-profit organizations
• Serve as lead project coordinator for major KY3 community public service events, including but not limited to : Children's Miracle Network, St. Jude Dream Home, weather tours, and other special projects
• Take charge of local and network programming awareness
• Train to effectively schedule promotions
• Analyze rundowns to coordinate the best on-air, social, and digital marketing materials
• Provide ideas on how to optimize platform growth
• Create and maintain videos (on-air and digital) about KY3 and the Ozarks for potential employees
• Coordinate approved contests for marketing initiatives
• Help create graphics and animations to be used in promotions
• Stay updated on industry trends and best practices in news, marketing and promotions
• Comply with Legal and Compliance guidelines as they relate to television and events

Qualifications / Requirements :

KYTV / KSPR-TV / Gray Media is a drug-free company

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.