Senior Marketing Business Analyst, Homecare

Senior Marketing Business Analyst

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of usfrom design and engineering to the manufacturing and marketing of our billions of MedTech products per yearto look at the impossible and find transformative solutions that turn dreams into possibilities. We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

Job Overview

The Senior Marketing Business Analyst, Homecare partners with the cross functional teams to drive Business Intelligence and performance metrics management for the PureWick Direct-to-Consumer business, delivering the key insights required to effectively lead key strategic growth initiatives for the Home Care platform. Key responsibilities for this role will include creating and managing real-time KPI dashboards, business cases for strategic initiatives, segment and cohort reports, and ad-hoc reporting for the business to generate insights and drive optimizations.

Responsibilities :

Work within the BD Home Care direct-to-consumer team to deliver best-in-class performance marketing reporting, analytics, trends, and projections

Leverage owned and external data sources to deliver an enhanced reporting suite capable of driving real-time marketing decisions

Daily management of short and long-term reporting needs using PowerBI, Tableau, Excel and other well-established analytics tools

Deliver KPIs to drive business strategy and ensure proper data are in place to measure performance

Deliver variety of automated and ad-hoc business reporting for direct-to-consumer healthcare business

Develop new reporting capabilities and visualizations to deliver digestible, accurate metrics

Collaborate with BI and finance teams to create analytics insights based on business needs

Uphold compliance and privacy requirements for HIPAA-protected data

Support and drive decision making through quickly understanding complexities, identifying opportunities, and applying best practices in report creation and analysis

Analyzes quantitative and qualitative data, providing recommendations, insights and solutions

Education :

Bachelor's degree required; MBA or equivalent experience preferred

Experience :

5+ years of experience required translating business requests into technical reporting requirements and executing those requirements

5+ years of working with best-in-class reporting tools such as PowerBI and Tableau required

5+ years of experience in a performance marketing-based role involving e-commerce preferred

Experience partnering with team members across a matrixed organization required

Experience using data analytics and reporting to provide recommendations for business leaders required

Experience with successful implementations of complex data management initiatives required

Familiarity with reporting on key performance indicators related to a direct-to-consumer business preferred

Familiarity with SalesForce.com environments preferred

Experience working in health insurance reimbursement preferred

Experience with P&L management preferred

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and / or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.