Influencer Specialist

Influencer Marketing Specialist

Since 1869, we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao's Homemade, Snack Factory, Snyder's of Hanover, Swanson, and V8.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Campbell's Company is building a powerhouse team of culturally connected business-building marketers. We are looking for someone who brings creativity, cultural fluency, and a passion for brand storytelling to help bring our iconic brands to life in meaningful ways.

We are looking for a creative and results-driven Influencer Marketing Specialist to join our marketing team. In this role, you will be responsible for identifying, recruiting, and managing relationships with influencers to promote our brand, products, or services. The ideal candidate has a deep understanding of influencer culture, trends, and best practices across platforms like Instagram, TikTok, YouTube, and more.

What will you do...

• Influencer Strategy, Vetting & Execution Develop and execute full-funnel influencer marketing strategies to support brand awareness, engagement, and conversion goals. Identify influencers and brand ambassadors across various platforms for earned, paid, and shopper opportunities, including vetting and risk assessment.
• Relationship Management Build and maintain strong relationships with brand fans, influencers, and content creators including coordination of product seeding, mailers, unboxings, and more. Negotiate contracts, deliverables, and compensation in line with budget and campaign goals.
• Campaign Coordination Coordinate campaign logistics, timelines, budgets, and content approvals. Collaborate with social media, consumer engagement, media, and PR teams to ensure cohesive brand messaging and fully integrated activation across touchpoints.
• Performance Measurement Monitor and measure campaign performance using KPIs such as reach, engagement, conversions, and ROI. Manage influencer databases and elevate engagement and performance of all partnerships.
• Cultural, Trend & Industry Awareness Stay up to date on industry trends, platform updates, and competitor campaigns to inform strategy and maintain a competitive edge. Maintain consistent pulse on cultural moments and opportunities to insert our brands via influencer tactics.

Who you will work with...

What you bring to the table (Must Have)

It would be nice if you have (Nice to Have)

Compensation and Benefits :

The target base salary range for this full-time, salaried position is between $62,500-$89,800. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k, and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.