Digital Marketing Specialist

Overview :

The CRM Marketing Representative is responsible for developing and executing direct marketing strategies that drive customer engagement and revenue. This role focuses on managing email, direct mail, mobile, and digital marketing campaigns across the customer lifecycle—from lead generation to loyalty. The ideal candidate will have experience in campaign execution, marketing automation, and performance analysis.

Execute CRM campaigns across email, mobile, and digital channels to support business goals.

Collaborate with internal and external partners to implement lifecycle marketing strategies including acquisition, retention, win-back, and upsell.

Manage the creative development process : write briefs, coordinate with designers, gather feedback, and ensure legal / compliance approvals.

Oversee campaign deployment, including QA testing, rendering validation, and troubleshooting.

Analyze campaign performance using dashboards and reporting tools; provide insights and optimization recommendations.

Monitor industry trends and competitor activity to inform strategy.

Attend internal meetings and represent the CRM team in cross-functional discussions.

Maintain campaign documentation, including creative mockups, segmentation forms, and testing plans.

Qualifications :

5 years of experience in CRM or digital marketing, preferably in travel, hospitality, or entertainment.

Proven success in email marketing from concept to deployment (3+ years).

Strong understanding of marketing automation, segmentation, and targeting strategies.

Pay and Benefits

The pay range for this position is $32.00 - $35.00 / hr.

Eligibility requirements apply to some benefits and may depend on your job

classification and length of employment. Benefits are subject to change and may be

subject to specific elections, plan, or program terms. If eligible, the benefits

available for this temporary role may include the following :

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off / Leave (PTO, Vacation or Sick Leave)

Workplace Type

This is a hybrid position in Orlando,FL.

Application Deadline

This position is anticipated to close on Oct 15, 2025.

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About TEKsystems :

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.