Audience Management Analyst

Texas Capital Job Opportunity

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people's success today and tomorrow.

While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment investing the time and resources to understand our clients' immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships.

Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO).

Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to The Dallas Morning News' Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate's 2023 list of Best Regional Banks. For more information about joining our team, please visit us at www.texascapitalbank.com.

Responsibilities

Develop and implement comprehensive audience segmentation strategies to optimize email and digital marketing performance.

Collaborate with cross-functional teams, including marketing, IT, and digital, to align segmentation with campaign goals.

Serve as the lead for campaign development and audience selection, ensuring flawless execution.

Maintain and manage the audience ecosystem, ensuring data accuracy and integrity.

Investigate and resolve data issues in partnership with IT and ensure compliance with data privacy regulations (e.g., GDPR, CAN-SPAM).

Document campaign procedures, business rules, and maintain archives of historical segmentation logic.

Understand the various performance KPIs to track the success of the campaigns and leverage the bank's Analytics environments and data ecosystems.

Monitor and report on campaign performance, providing actionable insights and strategic recommendations to senior leadership.

Support and cross-train team members on segmentation tools and processes.

Qualifications

Minimum 3 years of experience working with data warehouses and 2 years in audience segmentation and data querying.

Proficiency in SQL, and Microsoft Office (especially Excel).

Strong analytical and problem-solving skills with the ability to translate data into actionable strategies.

Experience with Salesforce CDP platform, marketing automation / CRM systems and data warehouses (e.g. Snowflake) is a plus.

Expert user of analytics data visualization tools such as Tableau or Power BI

Knowledge of email marketing regulations and best practices.

Excellent communication skills and ability to work collaboratively in a fast-paced environment.

BBA in business or related field required