Sr. Email Marketing Spec-MTG

D.R. Horton, Inc., the largest homebuilder in the U.S.,

was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.com for more information.

D.R. Horton, Inc.

is currently looking for an

Sr. Email Marketing Specialist-MTG

in the Marketing Department. The Sr. Email Marketing Specialist is a power user of email marketing platforms with an understanding of email automation, how to influence engagement with a variety of target audiences, and uses email marketing analytics tools to measure ROI of email efforts for the various branches and departments of DHI Mortgage and DHI Financial Services. The position will work on multiple projects and campaigns at a time.

Essential Duties and Responsibilities

include the following. Other duties may be assigned.

Strategize, plan, and manage the day-to-day content of all email marketing initiatives that contribute to the overall communications goal and positively maintain the companys brand

Build and execute email campaigns, including list building, segmentation analysis, browser and testing and email publishing

Develop, execute, and analyze email automation and workflows for various branch and department needs

Develop, execute, and analyze A / B testing for optimal email performance

Monitor and drive email campaign targets reporting and tracking processes, along with testing methodologies and results reporting

Audit the creative for all emails to ensure link and landing page accuracy as well as proper tracking parameters etc.; providing creative direction and hands-on execution when needed

Regularly report on campaign and lifecycle marketing program performance to Marketing Managers

Prepare reports, presentations, and general updates as often as needed to audiences of varying technical expertise and levels of responsibility

Determine target audience, devise campaign, and launch email campaign to create buzz or generate leads for the business

Work with Design and other cross functional teams to audit and test email campaigns

Use email analytics to re-define current processes and procedures

Provide feedback and analysis to branches / departments on their email marketing initiatives

Act as lead specialist for other email marketing positions providing guidance and direction as needed

Become and remain familiar with mortgage specific products and services, licensing, disclosure and any other DHI Mortgage Compliance requirements using internal resources

Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

Education and / or Experience

Associate degree or equivalent from a two-year college or technical school in Communications, Digital Media, Advertising, Marketing and / or Business

Four plus years of related experience and / or training developing, managing, monitoring, and analyzing email marketing in a corporate setting

Knowledge of professional email marketing management in a hands-on capacity and utilizing ESP platforms to build and execute email campaigns

Knowledge of building and driving reporting of email KPIs

Experience working with Design and other cross functional teams to audit and test email campaigns

Proficient knowledge of HTML (email friendly) should be able to use, read and troubleshoot HTML as necessary, CAN-SPAM Requirements and Email Best Practices

Working knowledge of SEO / SEM, web analytics, and social media

Exceptional writer and editor for varied audiences and ability to communicate in a direct, concise manner, while also making the content interesting and compelling

Ability to communicate effectively with all employees, including the executive committee

Must be able to work within tight deadlines and budget(s)

Ability to manage multiple responsibilities with attention to detail in a fast-paced environment

Ability to apply common sense understanding to carry out instructions furnished in written oral form or via DHI Mortgage applications

Proficiency with MS Office and email

Preferred Qualifications

Bachelor's degree from four-year college or university preferred

Proficient experience with Click Dimensions a plus

Proficient or have working knowledge of Adobe Creative Suite (Photoshop, Illustrator etc.), CSS and other markup languages a plus

Come joina winning team with a Fortune 500 company! We are growing fast and arelooking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including :

Medical, Vision and Dental

401(K)

Employee Stock Purchase Plan

Flex Spending Accounts

Life Insurance

Vacation, Sick, Personal Time and Company Holidays

Build YOUR future with D.R. Horton, Americas Builder. #WeBuildPeople2

Follow us on social media @hortoncareers for an inside look at our company and connect with us on LinkedIn for up to date job listings!

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