Talent.com
Viridian Staffing is hiring: Marketing Director in Miami
Viridian Staffing is hiring: Marketing Director in MiamiMediabistro • Miami, FL, United States
Viridian Staffing is hiring : Marketing Director in Miami

Viridian Staffing is hiring : Marketing Director in Miami

Mediabistro • Miami, FL, United States
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Viridian Staffing's Client is looking for a hands-on Marketing Director to help bridge the gap between marketing and channel sales for a fast-moving CBD / Cannabis company. This position is based in Miami, Florida, and / or Greater Raleigh–Durham, North Carolina area; however for a candidate with proven strategic marketing / branding success in the CBD market, our Client may consider a remote arrangement.

Founded in 2013, Viridian Staffing (www.viridianstaffing.com) is the premier Talent Acquisition & Talent Management firm solely dedicated to organizations in and supporting the commercial, medical, and industrial cannabis / hemp industry.

In addition to developing and executing a cohesive brand strategy, you will leverage your distribution, smoke shop, convenience, and gas channel experience to create engaging, multi‑channel trade and retail sales programs that support go‑to‑market objectives, grow brand awareness, and strengthen relationships with key retail and distribution partners. You’ll help define brand goals, craft proactive account‑based marketing (ABM) campaigns aligned to those goals and market trends, and implement a robust reporting framework to analyze campaign performance and surface actionable insights. You’ll elevate brand presence and execution across trade through excellence in in‑store planning, launches / events, merchandising, and tracking, in alignment with annual marketing priorities.

Responsibilities

  • Own brand strategy, positioning, and voice; maintain compliant visual / voice guidelines across all channels.
  • Build and run integrated campaigns across email / SMS, web, local SEO, social, field events, PR, and retailer co‑marketing; create sell‑in / sell‑through toolkits for channel partners.
  • Partner tightly with Sales / Channel leadership on promotions, pricing, assortment, and launch calendars to deliver revenue and margin targets.
  • Lead trade / channel marketing for smoke shop, convenience, and gas : line reviews, promos, POP / POS, retail staff education, and demo / activation programs.
  • Oversee e‑commerce / retail growth levers (menu optimization, merchandising, retention / loyalty / LTV).
  • Stand up performance analytics and instrumentation (CAC, ROAS, LTV, attribution); deliver executive‑ready reporting and iterate based on insights.
  • Manage agencies and vendors, negotiate contracts, and evaluate ROI.
  • Ensure all initiatives meet marketing rules and platform policies; implement SOPs.
  • Build, mentor, and scale a small marketing team as growth demands.

Requirements

  • Bachelor’s degree (Business, Marketing, or related) preferred.
  • 3+ years branding / marketing experience and 1+ year in trade / channel / retail marketing within Cannabis / Hemp
  • Demonstrated success driving growth in CBD / Hemp or similar categories through strategic, compliant campaigns.
  • Deep familiarity with distribution and smoke shop / convenience / gas retail dynamics and buyer decision processes.
  • Hands‑on with modern martech (CRM, ESP / SMS, analytics, CMS / e‑commerce, attribution); comfortable owning metrics and budgets.
  • Ability to travel as needed; reliable vehicle and / or proximity to a major airport (especially if outside Miami or Raleigh–Durham).
  • Viridian Enterprises LLC is an Equal Opportunity Employer. Viridian does not discriminate on the basis of race, color, religion, national origin, gender, sexual orientation, gender identity, gender expression, age, veteran status, physical or mental disability, Marital status, genetic information, or any other status protected under federal, state, or local law.

    If you need assistance or an accommodation due to a disability, you may contact us at recruiting at viridianstaffing.com.

    Seniority level

    Seniority level

    Director

    Employment type

    Employment type

    Full-time

    Job function

    Job function

    Marketing, Public Relations, and Business Development

    Industries

    Pharmaceutical Manufacturing and Food and Beverage Manufacturing

    Referrals increase your chances of interviewing at Viridian Staffing by 2x

    Sign in to set job alerts for “Marketing Director” roles.

    Miami, FL $200,000.00-$230,000.00 2 weeks ago

    Miami, FL $150,000.00-$150,000.00 3 weeks ago

    Miami, FL $115,000.00-$145,000.00 1 week ago

    Director, Social & Digital Marketing - Aman at Sea

    Baton Rouge Metropolitan Area 2 weeks ago

    Miami, FL $190,000.00-$225,000.00 2 weeks ago

    Vice President of Marketing - Waterparks & Family Entertainment Centers

    Miami, FL $140,000.00-$160,000.00 2 weeks ago

    Miami, FL $115,000.00-$125,000.00 6 days ago

    Miami, FL $80,000.00-$110,000.00 1 month ago

    Miami, FL $173,500.00-$231,500.00 4 months ago

    Assistant Director of Marketing and Communications

    Marketing Director, Online Marketplaces- Amazon (On-Site)

    Miami, FL $150,000.00-$150,000.00 3 weeks ago

    Director, Communication & Innovation, BK, LAC

    Director of Content Marketing - Bookit.com

    Miami, FL $115,000.00-$130,000.00 1 month ago

    We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

    #J-18808-Ljbffr

    serp_jobs.job_alerts.create_a_job

    Marketing Director • Miami, FL, United States

    Job_description.internal_linking.related_jobs
    Director of B2B Marketing

    Director of B2B Marketing

    VirtualVocations • Hollywood, Florida, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of B2B Marketing to lead marketing for its campground-facing software business.Key Responsibilities Develop and execute full-funnel marketing campaigns to attr...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Marketing Director

    Marketing Director

    TRG Management • Fort Lauderdale, FL, US
    serp_jobs.job_card.full_time
    TRG Management, a premier property management company experienced with all types of housing, including subsidized, workforce and affordable, mid-rises, high-rises, luxury rentals, and single-family...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Director of Marketing

    Director of Marketing

    eMed, LLC • Miami, FL, US
    serp_jobs.job_card.full_time
    We are seeking a dynamic and strategic Director of Marketing to join our team at our Miami, FL headquarters.The Director of Marketing will be responsible for developing and executing comprehensive ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Product Marketing Director

    Product Marketing Director

    VirtualVocations • Miami, Florida, United States
    serp_jobs.job_card.full_time
    A company is looking for a Product Marketing Director.Key Responsibilities Serve as the liaison between Product Management and Sales to create sales-ready content and training Develop sales trai...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Corporate Marketing Director

    Corporate Marketing Director

    VirtualVocations • Davie, Florida, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director, Corporate Marketing to lead brand content creation and activation across multiple channels. Key Responsibilities Lead the planning and production of high-quali...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Director of Product Marketing

    Director of Product Marketing

    VirtualVocations • Fort Lauderdale, Florida, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director, NordicTrack & Product Marketing.Key Responsibilities Reposition and revitalize the NordicTrack brand across various channels Plan and optimize go-to-market s...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Director of Marketing

    Director of Marketing

    Robert Half • Miami, FL, US
    serp_jobs.job_card.full_time
    We are looking for an experienced Director of Marketing to lead brand strategy initiatives and enhance our presence in the market. This role is based in Miami, Florida, and will focus on driving con...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Director Email Marketing (Interval International)

    Director Email Marketing (Interval International)

    Marriott Vacations Worldwide • South Miami, FL, US
    serp_jobs.job_card.full_time
    This role is based in our Miami, FL office.Hybrid schedule with 3-4 days per week in-office in Miami, FL.About Interval International Interval International has been a trusted leader in the travel ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Director of Marketing and Communications

    Director of Marketing and Communications

    VirtualVocations • Hollywood, Florida, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Marketing and Communications.Key Responsibilities Drive brand awareness and engagement through the development and execution of marketing plans Lead integr...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Director of Marketing

    Director of Marketing

    VirtualVocations • Miami, Florida, United States
    serp_jobs.job_card.full_time
    A company is looking for a Head of Marketing.Key Responsibilities Lead and manage the marketing function with an agile approach Drive inbound lead generation through various marketing strategies...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Group Director of Product Marketing

    Group Director of Product Marketing

    VirtualVocations • Miami, Florida, United States
    serp_jobs.job_card.full_time
    A company is looking for a Group Director, Product Marketing to lead and scale global product marketing efforts.Key Responsibilities Lead and develop regional Product Marketing teams while owning...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_1_day • serp_jobs.job_card.promoted
    Marketing Director

    Marketing Director

    Best Roofing • Fort Lauderdale, FL, United States
    serp_jobs.job_card.full_time
    Best Roofing has been South Florida’s trusted commercial roofing partner since 1978.Built on a foundation of quality, safety, and integrity, we deliver industry-leading roofing, repair, and mainten...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Director of Product Marketing

    Director of Product Marketing

    CAST AI • Miami, FL, US
    serp_jobs.job_card.full_time
    Cast AI is the leading Application Performance Automation (APA) platform, enabling customers to cut cloud costs, improve performance, and boost productivity automatically.Built originally for Kube...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Global Alliance Marketing Director

    Global Alliance Marketing Director

    VirtualVocations • Miami, Florida, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Global Alliance Marketing.Key Responsibilities Develop and execute marketing strategies to enhance global partnerships Collaborate with cross-functional te...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_1_day • serp_jobs.job_card.promoted
    Director of Growth Marketing

    Director of Growth Marketing

    VirtualVocations • Davie, Florida, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Growth and Marketing to drive growth across its ecosystem and standalone enterprises. Key Responsibilities Lead marketing initiatives targeting ultra-high-ne...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Director of Technical Marketing

    Director of Technical Marketing

    VirtualVocations • Fort Lauderdale, Florida, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Technical Product Marketing to shape the narrative of its disruptive products and platform. Key Responsibilities Develop and execute a comprehensive product ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Director of Sales & Marketing

    Director of Sales & Marketing

    Loews Hotels • Miami Beach, FL, US
    serp_jobs.job_card.full_time
    Loews Miami Beach Hotel Sales & Marketing Executive.A beloved hotel with an enviable oceanfront location is now even better, following a $50 million renovation. Our newly redesigned Loews Miami Beac...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Director of Sales & Marketing

    Director of Sales & Marketing

    Loews Hotels & Co, Miami Beach • Miami Beach, FL, US
    serp_jobs.job_card.full_time
    A beloved hotel with an enviable oceanfront location is now even better, following a $50 million renovation.Our newly redesigned Loews Miami Beach Hotel includes all-new touchpoints throughout the ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted