Sr. Social Media Manager - Reese's Book Club

Hello Sunshine is on a mission to change the narrative for women. Founded by Reese Witherspoon, Hello Sunshine is a media company that puts women at the center of every story. We tell stories we love–from big to small, funny to complex–all shining a light on where women are now and helping them chart a new path forward.

Reese’s Book Club is seeking a book-loving, experienced Sr. Social Media Manager and Content Creator to support the digital content strategy and social calendar, growing engaged audiences across social, and driving them to interact with all facets of Reese’s Book Club, including Bookmarked, the Reese’s Book Club podcast, newsletter, and other distribution partnerships. The position will be responsible for the day-to-day creation of social content, inclusive of social-first video and graphic stills, coordination of social publishing, and leveraging assets from video, audio, and editorial content teams. Must be proficient in self-filming and appearing in content, as necessary.

The ideal candidate will have professional experience supporting content across TikTok, Instagram, Facebook, YouTube, and other video-centric social platforms.

You are a leader who’s both creative and analytical with experience working cross-functionally.

This role is also responsible for developing branded content for licensing partners, ensuring consistency and alignment with our brand’s voice and aesthetic.

You play a crucial role in shaping and executing our social media strategy, managing content creation, coordinating photoshoots, and developing compelling marketing assets that resonate with our audience and partners.

This is a unique opportunity for an individual who thrives in an entrepreneurial environment as he / she will be a critical contributor in refining, growing, and executing the social media presence and audience development for Reese’s Book Club.

Key Responsibilities :

Content Production & Post-Production

Self-film and appear in video content.

Facilitate content ideation, planning, and execution for marketing campaigns and social media.

Manage pre-production for photoshoots, including creative direction, mood boards, shot lists, talent coordination, and logistics.

Ensure all assets align with brand guidelines and marketing objectives.

Manage post-production including video editing and / or video editor management depending on the project.

Develop and produce marketing assets and branded content for licensing partners, ensuring brand consistency.

Social Media Management

Execute a multi-platform social media strategy (Instagram, TikTok, Facebook, LinkedIn, YouTube, etc.).

Plan and create engaging content (graphics, video, and copy) tailored to each platform.

Help manage the social media content calendar, ensuring consistent posting and alignment with campaigns.

Engage with the community, responding to comments, messages, and mentions.

Stay updated on book club community trends, emerging platforms, and social media best practices.

Other duties as assigned by management.

Requirements

5-7 years of experience in social media management, content production, or a related field.

Passionate about books and book clubs; we’re looking for a subject matter expert who is immersed in book club culture

Strong creative direction skills, with experience managing video shoots and content creation.

Proficiency with filming and editing for social platforms

Excellent copywriting and storytelling abilities tailored for digital audiences.

Proficiency in social media analytics tools and content management platforms.

Knowledge of Adobe Creative Suite, Canva, or similar design / editing tools.

Experience collaborating with brand partners, influencers, and creative teams.

Strong project management and multitasking skills.

Passion for digital trends, pop culture, and content innovation.

Benefits

The salary range for this role is $90,000-$120,000

Health Care Plan (Medical, Dental & Vision)

Retirement Plan (401k, IRA)

Life Insurance (Basic, Voluntary & AD&D)

Paid Time Off (Vacation, Sick & Public Holidays)

Family Leave (Maternity, Paternity)

Short Term & Long Term Disability