Marketing Manager

Job Description

Job Description

We are seeking a Marketing Manager for a full time and direct hire role for one of our amazing partners in South Florida (this is a hybrid onsite role).

We are looking for a motivated and data-driven Marketing Manager to focus on performance & nurturing. You will lead multi-channel marketing strategies that drive acquisition, engagement, and retention. This role is a combination of performance marketing, digital optimization, and lead nurturing expertise to accelerate growth across inbound and paid channels. You should have a strong understanding of CRM, automation, SEO, paid media, and analytics. You should also have the creativity to build customer journeys that convert and be passionate about marketing and technology.

Responsibilities :

• Strong focus on performance marketing, nurturing & lifecycle marketing and analytics & collaboration
• Partner with digital agencies and internal stakeholders to plan, execute, and optimize paid media campaigns across Google Ads, Meta, LinkedIn, and other platforms.
• Develop performance dashboards to monitor spend efficiency, ROAS, CPL, CAC, and lead quality.
• Conduct A / B testing on creative, landing pages, and audience targeting to continuously improve conversion rates.
• Lead SEO initiatives to drive organic growth and improve website visibility, including keyword strategy, technical audits, and on-page optimization.
• Collaborate with web teams to align messaging and ensure paid and organic channels reinforce overall brand objectives.

Define and implement a comprehensive nurturing roadmap based on target personas and lifecycle stages.

Build regular performance reports with actionable insights for leadership.

Requirements :

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. You must be legally authorized to work in the United States without current or future sponsorship.