Senior Director, CRM & Personalisationcodax • San Francisco, CA, United States
Senior Director, CRM & Personalisation
codax • San Francisco, CA, United States
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job_description.job_card.job_description12+ yrs CRM / Lifecycle / Retention in scaled B2C / subscription / e‑commerce. Proven LTV / churn impact at $500M+ revenue orgs; global experience a plus. Fluency with Braze / Iterable / SFMC; Segment / mParticle / Snowflake; Optimizely / LaunchDarkly; GA4 / Amplitude. Strong SQL, experimentation design, and executive storytelling. Comfort owning $10M+ program / platform spend. LTV ↑, churn ↓ with verified incrementality. Time‑to‑launch new journeys
Company : Codax
Type : Full-time
Role Overview
Own lifecycle revenue, retention, and 1 : 1 personalization across email / SMS / push / web / app. Lead a 20–40 person org (managers, ICs, vendors) and the martech stack to drive measurable LTV lift at scale.
What you’ll do
- Set multi-year CRM & personalization strategy; build quarterly roadmaps tied to LTV / churn targets.
- Orchestrate journeys, triggers, offers, and next-best-action using real-time data.
- Establish experimentation guardrails (holdouts, uplift, CUPED) with Analytics / DS.
- Own platforms (ESP / MA, CDP, feature flags, testing, decisioning, loyalty) and budget.
- Partner with Product / Eng for event schemas, identity, and
- Govern consent / PII and meet global privacy / security requirements.
- Lead talent strategy : hire, coach, set operating cadence and SLAs with partner teams.
What you’ll bring
How we’ll measure success (12–18 mo)
Seniority level
Director
Employment type
Full‑time
Job function
Business Development and Sales
Location & Salary
San Francisco, CA $225,000.00–$275,000.00
Apply by last days of this week to ensure timely review.
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Senior Director • San Francisco, CA, United States
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