Job Description
Job Description
PURPOSE OF POSITION
The Digital Content Strategist is a key member of the marketing team responsible for building and nurturing Cemen Tech’s digital presence. This role blends social media management, customer / dealer engagement, email marketing, video content creation, SEO, and blogging to drive brand awareness, support our global dealer network, and connect with end users in meaningful ways.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The following duties are normal for this position. These are not to be construed as exclusive or all inclusive. Other duties may be required and assigned.
Social Media Strategy & Engagement
- Develop and execute a social media strategy aligned with brand and business goals.
- Manage daily posting, scheduling, and engagement across platforms.
- Respond to comments, messages, and mentions to foster community and support customers and dealers.
- Monitor industry trends and competitor activity to inform strategy and content direction.
Content Creation & Video Production
Capture and edit short-form videos (primarily phone-based) for platforms like TikTok, Reels, and YouTube Shorts.Work with our internal graphics and write captions optimized for engagement and clarity.Collaborate with internal teams and dealers to source authentic, impactful content.Maintain editorial calendars and syndication schedules.SEO & Blogging
Write and optimize blog posts to support organic search growth and educate target audiences.Apply SEO best practices across web and social content.Track keyword performance and recommend improvements to increase visibility and traffic.Email Marketing
Plan and execute email campaigns to nurture leads, promote content, and support dealer initiatives.Segment audiences and personalize messaging for higher engagement.Monitor open rates, click-through rates, and conversions to optimize performance.Maintain email lists and ensure compliance with data privacy regulations.Analytics & Optimization
Monitor KPIs and generate monthly performance reports.Use insights to refine content strategy and improve engagement, reach, and ROI.QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
2–4 years of experience in social media, content marketing, or digital strategy.Strong writing and communication skills with attention to detail.Experience with video editing tools (e.g., CapCut, Adobe Premiere Pro, After Effects).Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console).Ability to work independently and collaboratively in a fast-paced environment.Drone experience / license preferred or willingness to obtain.EDUCATION – EXPERIENCE – COMPUTER SKILLS
Bachelor’s degree in marketing, communications, or a related field.Experience creating vertical video content for TikTok, Instagram Reels, and YouTube Shorts.Proficiency in Adobe Creative Suite or similar tools.Drone experience / license preferred but not required.CORE VALUES – Listed in bold below are Cemen Tech’s six Core Values including an example of each Core Value.
Positive Mindset - We know our attitude affects our performance.Ingenuity – Better, Faster, Easier.Accountable - We accept responsibility for our actions.Do the Right Thing - We will stay productive and be contributors.Engaged - Listening to understand...acting to accomplish.Safety - We will reinforce safe habits by our own actions.COMPETENCIES
To perform this position successfully, individual should demonstrate the following work competencies :
Problem Solving - Identifies and resolves issues in a timely manner.Communication Skills – Speaks clearly, listens and receives clarification, respond to questions.Dependability - Follows instructions, responds to management direction, and takes responsibility.Quality Assurance - Demonstrates accuracy and thoroughness.Ethics / Professionalism - Treats people with respect; Works ethically and with integrity.Organizational Support - Follows policies and procedures.Judgment - Exhibits sound and accurate judgment.Safety and Security - Observes safety and security procedures; Uses equipment properly.PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this position, the employee :
Must be able to frequently stoop / bend.Must be able to regularly use hands and arms.Must be able to regularly stand and walk.Must be able to lift and / or move up to 30 pounds of equipment.Specific vision abilities required by this job include close, distance, color, and peripheral vision.Must be able to travel by vehicle or plane up to 50% of the workday – Travel as neededENVIRONMENTAL ADAPTABILITY
The noise level in the work environment is usually moderate.
Cemen Tech, Inc. is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, The Employer will provide reasonable accommodations to qualified individuals with disabilities and encourages prospective employees and incumbents to discuss potential accommodations with Cemen Tech, Inc.
