Lead Analyst - Audience Intelligence

Lead Analyst - Audience Intelligence

NYU Langone Health is a fully integrated health system that consistently achieves the best patient outcomes through a rigorous focus on quality that has resulted in some of the lowest mortality rates in the nation. Vizient Inc. has ranked NYU Langone the No. 1 comprehensive academic medical center in the country for three years in a row, and U.S. News & World Report recently placed nine of its clinical specialties among the top five in the nation. NYU Langone offers a comprehensive range of medical services with one high standard of care across 6 inpatient locations, its Perlmutter Cancer Center, and over 320 outpatient locations in the New York area and Florida. With $14.2 billion in revenue this year, the system also includes two tuition-free medical schools, in Manhattan and on Long Island, and a vast research enterprise with over $1 billion in active awards from the National Institutes of Health.

Position Summary : We have an exciting opportunity to join our team as a Health System Lead Analyst, Audience Intelli. In this role, the successful candidate NYULH is seeking an experienced and driven individual to fill the role of Lead Analyst, Audience Intelligence. This position will join the Program Measurement and Strategy team and the broader Communications, Marketing, Government and Community Affairs (CMGCA) department. This role will lead a new level of understanding and data driven intelligence for our priority audiences. Reporting directly to the Director, Integrated Media Strategy and Performance Marketing, this position will help inform various campaign strategies and plans with critical audience data, insights and platform specific activation approaches. This position will play a critical role in NYULHs overall strategic communication and marketing efforts, providing a deep understanding of the profiles of key audiences to support the advancement of NYULHs enterprise objectives.

Job Responsibilities :

Audience Analysis and Segmentation :

• Develop an understanding of existing audience data, including available attributes, models, segmentation, and platform capabilities
• Analyze and synthesize data from various sources to build holistic views of audiences with clear insights and recommendations that tie to NYULHs overall enterprise objectives
• Segment audiences, identifying unique audience profiles that inform the design of effective digital marketing campaigns via internal and third-party marketing platforms
• Utilize audience data to identify opportunities to drive growth
• Partner with the cross-functional teams on custom research opportunities, identifying the priority objectives and learning agenda for specific audience segments and persona building
• Manage and maintain department audience data profiles and personas across various communication and marketing campaigns

Digital and Platform Strategy :

Collaboration and Reporting :

Minimum Qualifications : To qualify you must have a Bachelor's degree in Marketing, Management, Strategy, or related field 5-7+ years of experience in Marketing Strategy Experience managing digital marketing campaigns, specifically leveraging third party platforms Proficiency in project management, communication tools, and data analysis Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally Strong analytical skills, with the ability to apply and communicate data-driven insights Understanding of branding Creative instincts and willingness to test-and-learn Exceptional leadership skills, demonstrating the ability to teach, motivate, and collaborate effectively Excellent verbal and written communications skills Proven ability to work effectively in a highly-matrixed environment

Preferred Qualifications : Minimum Qualifications : Bachelor's degree in Marketing, Management, Strategy, or related field 5-7+ years of experience in Marketing Strategy Experience managing digital marketing campaigns, specifically leveraging third party platforms Proficiency in project management, communication tools, and data analysis Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally Strong analytical skills, with the ability to apply and communicate data-driven insights Understanding of branding Creative instincts and willingness to test-and-learn Exceptional leadership skills, demonstrating the ability to teach, motivate, and collaborate effectively Excellent verbal and written communications skills Proven ability to work effectively in a highly-matrixed environment Preferred Qualifications : Proven experience in healthcare marketing strategy and digital innovation

Qualified candidates must be able to effectively communicate with all levels of the organization. NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.

At NYU Langone Health, we are committed to supporting our workforce and their loved ones with a comprehensive benefits and wellness package. Our offerings provide a robust support system for any stage of life, whether it's developing your career, starting a family, or saving for retirement. The support employees receive goes beyond a standard benefit offering, where employees have access to financial security benefits, a generous time-off program and employee resources groups for peer support. Additionally, all employees have access to our holistic employee wellness program, which focuses on seven key areas of well-being : physical, mental, nutritional, sleep, social, financial, and preventive care. The benefits and wellness package is designed to allow you to focus on what truly matters. Join us and experience the extensive resources and services designed to enhance your overall quality of life for you and your family. NYU Langone Health is an equal opportunity employer and committed to inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration. We require applications to be completed online.