Director, US CRM Commercial Strategy & Innovation

SUMMARY

The Director, US CRM Commercial Strategy & Innovation is a senior executive responsible for architecting and delivering the CRM vision to accelerate commercial growth, drive commercial excellence, enhance customer engagement, and establish competitive advantage for the US Commercial organization. This leader is accountable for driving measurable business outcomes-revenue growth, customer retention, operational efficiency, and commercial excellence-through strategic leadership, innovative use of agentic AI, and rigorous execution of a multi-year CRM roadmap.

Reporting to the Head of US Sales Digital Solutions, the Director leads a specialized team, including CRM Sales Business Owner, CRM Operational Owner, CRM Service Manager and a Digital Service Experience Lead whose scope extends beyond CRM to encompass digital customer experience, web platforms, and self-serve modalities.

The Director is responsible for ensuring CRM strategy and innovation are harmonized with broader digital sales and service initiatives to maximize commercial excellence and customer outcomes. Change management is coordinated collaboratively, with business owners responsible for driving adoption within their domains and partnering with a dedicated cross-product change manager outside the CRM organization.

POSITION RESPONSIBILITIES

Strategic Vision, Commercial Excellence & Business Impact

• Architect and own the CRM strategy and roadmap, directly aligned with US commercial growth objectives, commercial excellence standards, and customer experience priorities.
• Define, track, and deliver against clear KPIs-revenue impact, customer retention, CRM adoption, operational efficiency, commercial excellence, and AI-driven value realization.
• Serve as the principal advisor and strategic partner to senior commercial leaders, shaping CRM investments and priorities to maximize business value and commercial excellence.

Digital Sales and Service Integration & Collaboration

Innovation & Agentic AI Leadership

Executive & Cross-Functional Influence

Team Leadership & Organizational Development

Operational Excellence & Governance

ORGANIZATIONAL RELATIONSHIPS

EDUCATION AND EXPERIENCE REQUIREMENTS

Required :

Preferred :

TECHNICAL SKILLS REQUIREMENTS

PHYSICAL SKILLS REQURIEMENTS

The US base salary range for this full-time position is $181,000 - $260,000 Our salary ranges are

determined by role, level, and location. The range displayed on each job posting reflects the base pay target range

for new hire salaries for the position. Within the range, individual pay is determined by work location and additional

factors, including job-related skills, experience, and relevant education or training.

This position is also eligible for short-term incentive compensation

This position is also eligible for long-term incentives

In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional

and financial wellbeing of our colleagues and their families includinghealthcare and insurance benefits beginning

on day one, a 401K plan with a match and profit-sharing contribution from Zoetis, and 4 weeks of vacation.

Visit zoetisbenefits.com to learn more.

Full time

Regular

Colleague

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